Premium Guard Inc. Honored with the Prestigious Spirit of NAPA Award

Premium Guard Inc. Honored with the Spirit of NAPA Award

On March 16, 2026, Premium Guard Inc. (PGI), a leading manufacturer and supplier of automotive filters, received the highly prestigious Spirit of NAPA Award during the 2026 NAPA Partnership Event held in Atlanta. This annual award is given to a single supplier that exemplifies the essential values that NAPA represents, such as performance, commitment, innovation, and shared success.

Premium Guard Inc. earned this recognition through its steadfast dedication to product innovation, operational excellence, and significant contributions to the NAPA Auto Parts network. Alain Masse, the North American President of NAPA Auto Parts, emphasized PGI's exceptional performance, boasting a remarkable 96%+ fill rate while navigating one of the most demanding categories in the automotive sector. This level of success highlights the company’s commitment to efficiency and reliability.

According to Masse, “This supplier has demonstrated an unwavering commitment to NAPA's success with an exceptional 96%+ fill rate, in one of the most challenging categories. They made a significant investment in NAPA's growth by expanding their dedicated NAPA-specific sales team to drive market share. They've aligned strategically with our goals, ensuring we are first to market with new product introductions.” This close collaboration signifies how both organizations work in tandem to ensure mutual growth and benefit.

PGI's efforts have significantly aided in crucial transitions within the NAPA network, marking one of the most impactful changeovers in the organization’s history. As a result, the partnership has further solidified their commitment, showcasing how closely they work to bolster store operations and bring reliable filtration products to the market.

Anan Bishara, the Founder and CEO of Premium Guard Inc., reflected on receiving the Spirit of NAPA Award, stating, “We are deeply honored to receive the Spirit of NAPA Award. NAPA's leadership has created a highly collaborative and forward-looking partnership that encourages innovation and continuous improvement. Their openness to new ideas and commitment to evolving the business creates opportunities for partners like PGI to contribute meaningfully to growth.”

The award signifies more than just a recognition; it stands as a testament to PGI's focus on delivering best-in-class products and strong service levels. With a comprehensive portfolio that includes oil, air, cabin, and fuel filters, Premium Guard Inc. serves a broad array of customers, including professional installers, retailers, and automotive service providers throughout North America.

With their dedication to innovation, Premium Guard is continuously redefining industry standards in the automotive aftermarket. They not only supply premium automotive filtration solutions under the Premium Guard® brand but also power some of the most successful private-label programs within the industry, offering complete solutions from engineering and product design to marketing and logistics.

Premium Guard Inc. remains dedicated to pushing boundaries and enhancing quality, value, and agility in their offerings. Through their collaboration with NAPA, they exemplify what it means to work synergistically, aiming to drive growth and success for all stakeholders involved.