Sentral Boosts Growth with New President and Partnership Expansion

Sentral Enhances Its Multifamily Management Portfolio

Sentral, a prominent player in the Class-A multifamily property management sector, is making waves with its latest announcement regarding an expanded partnership with Bridge Investment Group and a strategic leadership change. The company has recently secured the management contract for Sol Modern, an impressive residential property located in Phoenix's vibrant Roosevelt Row neighborhood, thereby bolstering its already significant management portfolio valued over $4 billion across the United States.

The Sol Modern development, with its 747 units spread over 28 stories, is touted as a top-tier residence that offers breathtaking views of downtown Phoenix. The property not only features long-term lease unfurnished apartments but also boasts nearly 100 short-term furnished apartments. To top it off, it presents an extensive array of amenities that includes a members-only club, multiple pools, fitness centers, and options for both relaxation and entertainment.

Bridge Investment Group, along with developer LG Development, selected Sentral for its innovative approach that marries residential living with hospitality. This decision stems from Sentral's established track record of enhancing revenue through unique offerings such as fully furnished apartments suitable for short stays. This partnership marks the second collaboration between Sentral and Bridge Investment Group, following the management of The Sutton in Portland, Oregon, and highlights Sentral's growing footprint in the Phoenix area with three managed properties now established.

Leadership Transition

In conjunction with this expansion, Sentral has appointed Roman Speron as the new president of the company while continuing to serve as Chief Operating Officer. He takes over from Lisa Yeh, who will remain a vital member on Sentral's board, ensuring a structured transition and continuity in vision as the company scales its operations.

Under Speron's leadership, Sentral aims to further integrate its full-service model within the Phoenix market and beyond, focusing on delivering a seamless lifestyle experience for residents. Speron expressed enthusiasm about the shared vision encapsulated in Sol Modern: crafting a distinguished, hospitality-focused living experience that is tailored to the lifestyles of its residents. By harnessing the expertise of its team, Sentral is determined to redefine modern living, bridging the gap between traditional multi-family housing and elevated resident services.

Jack Ryden, Director of Development at LG Development, echoed these sentiments, emphasizing the exceptional standards set by both Sol Modern and Sentral. He sees this partnership as a fulfillment of a vision that aspires to redefine multifamily developments through superior amenities, design, and management.

Amenities and Experience

Focusing on the resident experience, Sol Modern includes an extensive range of amenities such as a dedicated Director of Experience and Lifestyle, who coordinates services and events to create a robust community connection. In addition to standard offerings like pools and fitness centers, the property features co-working lounges, outdoor kitchens, and even facilities for personal training and group classes.

Sentral has significantly expanded its management portfolio since 2021—tripling its operations through a hospitality-inspired model that offers a blend of furnished and unfurnished units. This growth is a testament to its innovative strategy and sharp operational capabilities that resonate well within the competitive multifamily market.

As it looks to the future, Sentral is well-positioned not only to capitalize on this partnership but also to set new benchmarks in multifamily living that are increasingly intertwined with lifestyle and community engagement. For those interested in transforming their property management experience, partnering with Sentral could be a game-changer.

For additional information about Sentral and its services, please visit Sentral's website for partnership opportunities and further details on its innovative management solutions.