Lifenet Insurance Celebrates 17th Anniversary with Community Engagement Event

Lifenet Insurance's 17th Anniversary Celebration

On May 15, just days before its 17th anniversary on May 18, Lifenet Insurance held its traditional tissue distribution event in the Kojimachi and Hanzomon areas of Tokyo. This annual activity embodies the company’s initiative to remain a "visible company" as outlined in its corporate manifesto.

Founded on the principles of making life insurance accessible via the internet, Lifenet Insurance emphasizes gratitude towards the community. This initiative ensures that they maintain a strong connection with the local residents who support their business.

During this year’s event, the atmosphere was filled with appreciation as company representatives, including CEO Ryosuke Mori and the soon-to-be-appointed CEO, Yosawa, engaged with community members while distributing tissues. This event is part of Lifenet's culture, fostering an approachable image alongside their digital insurance offerings.

As they mark this significant milestone, Lifenet has made remarkable strides. Last year, they launched two new products: dementia insurance and term medical insurance. This launch is particularly noteworthy as it's the first time since the company commenced operations that they have introduced two products in a single year.

Additionally, Lifenet achieved top rankings in the 2025 Oricon Customer Satisfaction Survey, securing first place in the life insurance sector. This recognition underscores the company’s continuous growth and commitment to customer service.

Mori expressed that the company's success is a reflection of the support from customers and stakeholders. He conveyed gratitude, stating that reaching the 17-year mark is a testament to their dedication to providing reliable services in a transparent manner.

As Lifenet Insurance looks ahead, the company pledges to continue its tradition of being a "visible company". They aim to enhance their services through digital technologies, making life insurance not only accessible but also trustworthy for their customers. Their goal remains clear: to foster a society where future generations can thrive, supported by sound financial decisions today.

With an unwavering commitment to their business philosophy – to operate honestly and to offer clear, affordable, and convenient products and services – Lifenet Insurance stands as a leader in online life insurance. Their manifesto encapsulates the essence of their customer-focused approach, driving them towards a sustainable future.

For more information about Lifenet Insurance, visit their official website.

Lifenet continues to strive for innovation in the insurance industry while maintaining the personal touch that fosters community trust.