#Australia #Australian Open #Melbourne #Infosys #Tennis Australia

Transforming Tennis with AI and Accessibility

In a groundbreaking partnership, Infosys, a leader in digital services, and Tennis Australia are set to redefine the fan experience at the Australian Open 2026. This collaboration highlights their commitment to innovation, accessibility, and fan engagement through advanced AI technologies. With the introduction of exciting new features, they aim to elevate the tournament to new heights, ensuring it is inclusive for all audiences.

Innovative Technologies Shaping Fan Engagement

The cornerstone of this partnership is Infosys’s generative and agentic AI suite, Infosys Topaz™. This state-of-the-art technology will power new experiences aimed at enhancing how fans interact with tennis, both in-person and virtually. As part of their initiative, the Australian Open will showcase two standout innovations: MatchFeel and Rally.

1. MatchFeel: A Tactile Experience for the Visually Impaired

MatchFeel represents a revolutionary step forward in accessibility for blind and visually impaired spectators. This unique experience converts real-time on-court action into tactile feedback, allowing fans to feel the game unfold. A specialized magnetic ring traces the ball's movement across a textured court surface, while vibrations communicate its speed and direction. This pilot program aims to create an inclusive environment where everyone can enjoy the thrill of tennis.

2. Rally: The Interactive AI Mascot

Adding a fun twist to fan interaction is Rally, a humanoid robot designed specifically for the Australian Open. Powered by generative AI, Rally engages fans in various interactive ways, including predictive games and photo opportunities. This AI mascot embodies the tournament’s commitment to safe and enjoyable experiences while ensuring all interactions remain focused on the love of tennis. The robot’s movements and conversations are strictly governed, reinforcing the importance of responsible AI use.

Enhancing Understanding of the Game

Besides these interactive experiences, Infosys is introducing 'Keys to the Match,' an AI-powered feature providing fans with easy-to-understand insights about the players before each match. This feature breaks down complex statistics and strategies into simple cues, making it easier for spectators to understand the dynamics of the game.

Existing Technology Enhancements

In addition to new features, Infosys has improved its existing technologies at the Australian Open to enrich fan experience.

• - Gen AI Stadium: Fans can now create custom virtual tennis courts using speech-to-image generative AI, bringing their unique visions to life in virtual reality.
• - Infosys Match Centre: This comprehensive suite of AI-powered experiences includes AI Commentary, delivering context-aware narratives in real-time during matches.
• - AI Shot of the Day: This tool creates highlight reels to boost media coverage and provides players and coaches with advanced insights for analysis.

Commitment to Sustainability and Community

The Infosys Fan Zone at Melbourne Park goes beyond technology; it is committed to sustainability. It has a fully offset carbon footprint and utilizes recyclable materials to minimize environmental impact. Furthermore, the Future Leaders Program, powered by Infosys Springboard, aims to empower students from various communities by enhancing their digital skills and providing them with leadership experiences during the tournament.

Andrew Groth, Executive Vice President for Asia Pacific at Infosys, remarked, "Our collaboration with Tennis Australia sets a global standard for leveraging AI in sports. We believe that sports should be accessible to all, and these innovations reflect our dedication to responsible AI development."

Craig Tiley, CEO of Tennis Australia, echoed this sentiment: "Technology amplifies emotions and connections among fans. We are excited to bring these new innovations to the Australian Open 2026, ensuring a richer, more inclusive tournament experience."

Fans can access all tournament details and updates at AusOpen.com and learn more about this pioneering partnership at Infosys.com/AusOpen.

With these innovative strategies and solutions, Infosys and Tennis Australia are not only transforming the Australian Open but are also inspiring other sporting events to adopt more inclusive practices, showcasing how technology can humanize and enhance the spectator experience.