#USA #Atlanta #Cash App #Atlanta Dream #Playa Society

Atlanta Dream, Cash App, and Playa Society Team Up

In an exciting collaboration, the Atlanta Dream, Cash App, and streetwear brand Playa Society are reshaping the landscape of women's sports. This partnership highlights a shared goal to uplift female athletes and create a statement that resonates far beyond the court.

The Statement Court

On May 21, 2025, the trio unveiled an unprecedented WNBA statement court during the Atlanta Dream's home opener against the Indiana Fever at State Farm Arena. With bold lettering declaring "Pay Some Respect to Women's Sports" at center court, the initiative is not just a design choice but a powerful message aimed at inspiring the next generation of female athletes. The statement court will be donated to a local youth organization post-game, ensuring that young girls can chase their dreams while looking up to their favorite WNBA team.

Empowerment Through Design

The initiative is supported by unique merchandise that features the same empowering slogan, which fans can purchase as part of a streetwear collaboration with Playa Society. The jerseys worn during practice will also include this motivational phrase, further reinforcing the commitment to celebrating women's basketball.

“In collaboration with Cash App and Playa Society, we are setting a bold precedent that goes beyond typical sponsorships,” said Morgan Shaw Parker, President and COO of the Atlanta Dream. This partnership is not only about visibility but also about instilling a sense of empowerment and connection with the community.

Engaging the Fanbase

As part of this initiative, an exclusive halftime performance will energize the audience, complemented by special offers for Cash App cardholders who will receive discounts on merchandise. This strategy not only enhances the game experience but also showcases a commitment to supporting the fans and the local community.

Cash App's Role

Catherine Ferdon, CMO of Cash App, expressed enthusiasm for the partnership, emphasizing that this bold statement on the court aligns with the company's mission to elevate women's sports and promote financial inclusion within the community. Through events and collaborations, they aim to reshape what sponsorship means in the world of sports.

Playa Society's Vision

Founded by designer Esther Wallace, Playa Society has been a champion for women's representation in sports since its inception in 2018. With the mission to bridge the gap between sports culture and fashion, Playa Society's partnership with Cash App aims to push boundaries, allowing female athletes and fans to narrate their unique stories through style.

The “Pay Some Respect to Women's Sports” collection, available online and through the Atlanta Dream retail store, is a perfect blend of bold streetwear aesthetics and vibrant branding. With prices ranging from $45 to $180, this collection is designed to empower fans and celebrate the collective culture of women's sports.

A New Standard in Sports Partnerships

By collaborating, the Atlanta Dream, Cash App, and Playa Society are setting a new benchmark for sports partnerships, rooted in community engagement, empowerment, and financial equity. This initiative is an example of how brands can come together to support and elevate the narratives of women in sports, contributing to a growing movement that is finally giving these athletes the recognition they deserve.

Fans can look forward to watching the Dream's home opener, which will be broadcasted nationally on Amazon Prime and locally on Peachtree TV, marking another milestone for women's sports visibility.

For more information on the Atlanta Dream, visit dream.wnba.com, and to explore the apparel collection, head to playasociety.com.