#Japan #Tokyo #Healthcare Partnership #ADTANK #Ohki Healthcare

Strategic Partnership between ADTANK and Ohki Healthcare Holdings

ADTANK Inc., headquartered in Taito City, Tokyo, has officially announced a strategic partnership with Ohki Healthcare Holdings, located in Bunkyo City, Tokyo. This collaboration aims to bolster both companies' capabilities in the healthcare sector, specifically enhancing marketing visibility and sales tactics for healthcare products.

Background and Goals of the Partnership

ADTANK is a pioneering firm that combines resources from both real and digital advertising, alongside expertise in management, marketing, sales, and digital transformation (DX). The company's mission is to support corporate growth and transformation (TURN) on a hands-on, execution level. Ohki Healthcare Holdings operates under the vision of becoming a new type of intermediary distribution business focused on demand creation. It offers a wide range of healthcare products, including OTC pharmaceuticals, health foods, cosmetics, hygiene medical supplies, and daily necessities, striving to reveal consumer demand.

The partnership's primary goal centers around increasing consumer awareness of healthcare products, enhancing brand power, and stimulating demand within the healthcare category. The collaboration will not only extend to distribution strategies but will also encompass comprehensive support for marketing strategies and promotional efforts.

With this partnership, ADTANK aims to further strengthen Ohki Healthcare Holdings’ services and functionality as a strategic partner.

Overview of Collaboration Initiatives

Development of Promotional Tools and Fixtures

ADTANK will plan and manufacture promotional tools and fixtures that enhance product visibility in retail settings. This includes considering SDGs (Sustainable Development Goals) by developing fixtures that reduce environmental impact while ensuring efficient installation and operation, ultimately contributing to reduced promotional costs and increased store value.

Strengthening Distribution Processing Services

In response to the needs of clients in the healthcare sector, ADTANK will enhance its distribution processing services. This includes bundling products and offering tasks such as labeling, inspection, and packaging to meet specific client requirements, thereby increasing the added value of products from production to delivery.

Retail Media Initiatives Utilizing Digital Marketing and XR Technologies

The partnership will also promote retail media initiatives leveraging EC (E-commerce) and digital marketing, as well as XR (Extended Reality) technologies. Utilizing AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality), ADTANK aims to create intuitive and experiential retail environments that engage consumers in front of the product.

The collaboration will also involve comprehensive marketing support related to the above initiatives.

Comments from Leadership

Ohki Healthcare Holdings, President Hidemasa Matsui

As a new type of intermediary distribution business focused on demand creation, we are dedicated to revealing consumer latent needs through our proposals to manufacturers within the healthcare category. This partnership allows us to integrate ADTANK's distribution processing network and digital solutions, such as XR technology, enhancing our proposals. We aim to exponentially increase our messaging power for healthcare products in-store, ultimately creating value for manufacturers, retailers, and consumers alike.

ADTANK, CEO Kenichi Sugano

At ADTANK, our mission is to transform businesses and society by integrating advertising and strategy. Partnering with the historically rich Ohki Healthcare Holdings presents a significant challenge to implement our strengths in human, materials, and AI across a vast distribution network. Through our unified support—from promotions to AI and XR applications—we are committed to transforming retail environments and driving further advancements across the industry.

About Ohki Healthcare Holdings

Founded in 1658, Ohki Healthcare Holdings strives to create a 'new type of intermediary distribution business that provides beauty, health, and comfortable living solutions.' We not only deliver a rich variety of products to consumers but also develop and propose new products that meet their latent needs.

• - Company Name: Ohki Healthcare Holdings Inc.
• - Location: 2-1-4 Otowa, Bunkyo-ku, Tokyo 112-0013
• - CEO: Hidemasa Matsui
• - Website: Ohki Healthcare

About ADTANK Inc.

Established in 1992, ADTANK integrates both real and digital advertising resources and operational insights in management, marketing, sales, and digital transformation.

• - Company Name: ADTANK Inc.
• - Location: 4-19-9 Taito, Taito-ku, Tokyo 110-0016
• - CEO: Kenichi Sugano
• - Website: ADTANK

This strategic partnership marks an important step for both companies as they seek to redefine marketing and distribution strategies within the healthcare sector.