Solo Stove and Boys & Girls Club Launch Project S'More Outdoors to Inspire Outdoor Activity Among Youth

Solo Stove Launches Project S'More Outdoors with Boys & Girls Clubs of America

This July, Solo Stove is igniting a new initiative, Project S'More Outdoors, in collaboration with the Boys & Girls Club of Lancaster, aimed at inspiring families and children to embrace the outdoors rather than being glued to screens. Recent studies reveal that nearly 75% of children would prefer to play outside with friends, yet many lack companions to venture out with them.

The initiative addresses this gap by providing campfire experience kits that encourage outdoor interactions. John Larson, CEO of Solo Brands, emphasizes, "Every kid deserves to experience the feeling of sitting around a fire with friends, sharing stories, making s'mores, and creating lasting memories outdoors." The program promotes experiences where kids can not only relish the joy of making s'mores but also engage in various outdoor activities led by trained mentors.

Research highlights a concerning trend in youth outdoor activity, as significant increases in screen time have overshadowed playtime in nature. A survey indicated that 73% of kids would spend more time outdoors if they had someone to experience it with. This sentiment is echoed by Solo Stove’s research, which finds that outdoor family time strengthens relationships, with many parents agreeing that some of their most meaningful moments happen around a campfire.

To celebrate this partnership, Solo Stove will host a special day outdoors for the members of Boys & Girls Club of Lancaster. The event will involve cooking hotdogs over an open fire, roasting s'mores, and learning essential outdoor skills with guidance from “Solo Stove S'Mentors,” who are dedicated to ensuring a safe and unforgettable experience for the kids. Additionally, participants will receive campfire kits that include portable cooking stoves and s'mores accessories, enabling families to recreate these cherished moments at home.

Karen Schloer, CEO of Boys & Girls Club of Lancaster, elaborates on the partnership, noting, "Camp Hogan gives every child the opportunity to experience a summer filled with friendship, exploration, and fun. This partnership with Solo Stove enhances those moments with a memorable day around the campfire, where campers will learn outdoor skills, roast s'mores, and build lasting friendships."

Solo Stove's vision for Project S'More Outdoors extends beyond just a single event. Both organizations are committed to continually developing this partnership, striving to redirect children towards meaningful outdoor experiences that encourage them to leave screens behind.

Liz Vanzura, CMO of Solo Stove, points out that the essence of their mission lies in fostering togetherness: "Through Project S'More Outdoors, we are creating opportunities for families and kids to forge memories that no screen could replicate. Because the best memories are made around a fire, not behind one."

As the nation prepares to celebrate its 250th birthday, Solo Stove propels this initiative as a means of cultivating togetherness and outdoor enjoyment. In conjunction with this initiative, Solo Stove is also acknowledging military members, teachers, and medical professionals by offering them special discounts throughout July, recognizing their invaluable contributions to society.

For those interested in participating or supporting the Boys & Girls Club of Lancaster, they can visit BGCLANC.org for more information, or explore Solo Stove's initiatives at solostove.com. This partnership is a testament to the significance of outdoor engagement and community connections in nurturing the next generation.

Solo Brands, headquartered in Grapevine, Texas, is a leading omnichannel lifestyle brand known for its innovative outdoor lifestyle products. Its brands, including Solo Stove, Chubbies, ISLE, and Oru Kayak, provide a variety of premium outdoor goods designed for those who enjoy the great outdoors. The Boys & Girls Club of Lancaster has been empowering youth since 1939, ensuring that they have safe environments to grow and develop into responsible citizens.