Floor Coverings International Expands Leadership Team
Introduction
Floor Coverings International (FCI), recognized as the leading flooring franchise in North America, has announced an expansion of its leadership team, signaling a commitment to continued growth and success in the flooring industry. The franchise has introduced new leadership roles and made several promotions to strengthen its operational and marketing strategies.
Key Changes in Leadership
On April 16, 2025, FCI welcomed Hayden Shaw as the new Director of Franchise Development. Shaw, who has a background in franchise development marketing, is expected to bring fresh insights and expertise to FCI’s franchise expansion efforts. Alongside Shaw's hiring, the franchise has promoted several experienced professionals:
- - Albert Hermans has been elevated to Chief Development Officer. Hermans has been with FCI since 2015, where he initially worked on operations before transitioning to franchise development. As CDO, his primary focus will be on expanding the franchise network and ensuring that franchisees receive the necessary support to grow their businesses effectively.
- - Grant Carter, formerly a Senior Director of Operations for New Franchise Development, has been promoted to Divisional Vice President – Startup, where he will lead the Startup team in providing comprehensive training and operational support for new franchise owners.
- - Katie Pynnonen has been promoted to Senior Director of Brand Marketing after successfully navigating various marketing roles since joining FCI in 2017. In her new position, she will oversee integrated marketing strategies aimed at enhancing brand visibility and driving customer engagement.
- - Joe Benincasa has been appointed Divisional Senior Director of Operations. With experience in general management and operations, he will be pivotal in ensuring franchisee operations run smoothly.
Strategic Vision and Growth Goals
FCI's recent leadership changes coincide with the franchise's record-setting growth, maintaining its status as the leading brand in flooring according to Entrepreneur’s Franchise 500. The company aims to reach a total of 340 operating franchisees by the end of this year, having already secured 14 new signed agreements in various stages of development.
CEO Tom Wood emphasized the significance of these appointments, stating, "These strategic moves are essential for strengthening our leadership capabilities and aligning our team’s expertise with our ambitious goals for the brand. Our focus remains on attracting qualified entrepreneurs who can provide exceptional home improvement services."
An Unique Business Model
As a standout in the flooring sector, FCI’s business model features personalized in-home experiences through Mobile Flooring Showrooms, setting it apart from its competitors. With total investment costs ranging between $183,000 to $247,000, FCI presents an appealing opportunity for entrepreneurs eager to impact their communities positively.
Franchise Performance Insights
Notably, the Franchise Disclosure Document cites that the top 50% of FCI operators generated an average of $1.6 million in revenue in 2024, with the top 10% achieving $3.1 million in average unit volume. This impressive performance underscores the viability and profitability potential within the FCI franchise network.
Conclusion
The strategic enhancement of Floor Coverings International's leadership team marks a pivotal moment as the brand positions itself for continued success and growth. With dedicated professionals at the helm, FCI is poised to expand its footprint further and bolster its reputation as a top flooring franchise in North America. For those interested in learning more about franchise opportunities and FCI's unique offerings, more information can be found at
Floor Coverings International.
For more information about the initial investment, please refer to Item 7 of FCI's current Franchise Disclosure Document. Results may vary for franchisees, and there is no guarantee of performance as outlined in Item 19 of the same document.