HTD's New Documentary 'Rooted in Craft' Highlights Artistry in Furniture Making

HTD's 'Rooted in Craft': A Glimpse into Artisan Work

Home Trends & Design (HTD) has unveiled its new documentary titled "Rooted in Craft," which was filmed in Rajasthan, India, from January to May of this year. This film takes viewers behind the scenes of the furniture creation process, revealing the dedication and skill that goes into the making of their handcrafted products.

The documentary seeks to highlight the complex stories behind the handmade furniture that HTD is known for. Rather than relying on polished studio shots, the film adopts a more authentic, fly-on-the-wall perspective, showcasing the realities of artisans at work. Viewers are invited to explore the factories and quarries in which the magic unfolds—where wood is carved, cast iron is shaped, and marble is sourced.

In a conversation with Furniture Today, HTD’s CEO Hank Cravey discussed the significance of this documentary. He noted, "You can’t know what works until you’ve dealt with what doesn’t work." This philosophy is central to HTD’s approach, and is evident in the authentic and unfiltered storytelling within the documentary.

"Rooted in Craft" has garnered attention and critical acclaim, securing nominations for Best Director and Best Documentary at the Austin Spotlight Film Festival. HTD has plans for additional screenings both domestically and internationally, signaling a positive trajectory for the film.

In addition to showcasing craftsmanship, the film also marks a pivotal moment for HTD as they look towards the future of their Mango Foundation—an initiative committed to sustainability. The foundation aims to plant trees and ensure clean drinking water in the communities they operate in, reinforcing HTD's dedication to corporate social responsibility. Cravey mentioned their collaboration with organizations like One Tree Planted and TreeFolks, emphasizing the company's role in enhancing environmental health where they source materials.

HTD was founded in Austin, Texas in 2005 and has established itself as a trade-only source for high-quality, handcrafted solid-wood furniture. With its establishment of the Mango Foundation in 2015, HTD continues to expand its influence in sustainability. The foundation not only pursues tree-planting efforts but is now extending its reach into clean water access, vital for the communities they touch.

"Rooted in Craft" stands as a testament to HTD's commitment to craftsmanship and community improvement, offering viewers an insightful look into the intricacies of furniture design, production, and the social responsibilities that accompany it. In a world eager for authentic narratives, this documentary delivers a compelling story of artistry, dedication, and a commitment to making a positive impact on both people and the planet.

Viewers can watch the documentary now and witness the artistry that defines HTD's legacy while supporting their ongoing projects aimed at enriching the communities that foster this craft.

For more information on HTD and its initiatives, visit their official website or stay tuned for updates about upcoming screenings of "Rooted in Craft."