LV8 Expands Services with New Paid Media Practice and Leadership Appointment

LV8 Launches New Paid Media Practice

On February 11, 2026, LV8, a distinguished full-service digital marketing agency, announced the launch of its new paid media practice. This initiative will broaden the agency's existing capabilities in performance marketing, growth strategy, and audience engagement, marking a significant advancement in their service offerings.

Founded by Griffin Haddrill and Gabby Gamad, LV8 is renowned for its innovative social media strategies and digital marketing techniques. The newly established paid media practice is set to enhance the agency's current service portfolio by consolidating creative strategy, media buying, and performance optimization efforts, all aimed at driving quantifiable results for clients.

The new paid media offerings will encompass a range of services, including paid social campaigns, programmatic advertising, creator amplification, and strategies for optimizing customer acquisition funnels. These innovative approaches are designed to transition casual viewers into committed fans and consumers of the brand's products.

Griffin Haddrill, the Founder and CEO of LV8, commented on the initiative, stating, "At LV8, we focus on building authentic connections between brands and their audiences. Today's marketplace urges us to establish systems that enhance deeper performance. Paid media has always been part of our strategy to assist brands in converting audiences into customers. This formalization reflects our commitment to invest in specialized leadership and the scaling of what is already working effectively within our agency."

To spearhead this new offering, LV8 has brought on board Ian Hiscock as the Head of Paid Media Strategy. Hiscock is a well-respected figure in digital advertising, boasting over ten years of experience bridging the realms of marketing, live events, and entertainment. His extensive career has been focused on building brands through a nuanced understanding of the digital ecosystem, audience behavior, and strategies aimed at driving performance.

Before his tenure at LV8, Hiscock founded Noteworthy HQ, a boutique ad agency that catered to a diverse clientele of festivals, record labels, and artist management teams across the country. His experience also includes a significant role as Talent Buyer at V2 Presents, where he managed bookings, marketing, and logistics for myriad major concerts and festivals.

Hiscock shared his enthusiasm for joining LV8, remarking, "From an outside perspective, LV8 stands out as a disruptor, adept at navigating and breaking Internet trends. By integrating performance marketing into our strategies, we can amplify those online moments and enhance conversion rates. The unique intersection of creative strategy and performance at LV8 is rare, and I'm eager to utilize my experience to drive actionable results across our client base."

LV8's extensive reach includes collaborations with thousands of influencers in more than 30 countries, supporting campaigns in various sectors such as entertainment, lifestyle, sports, technology, and more. This new paid media practice is poised to leverage this vast foundation, offering clients a more cohesive growth engine that unifies storytelling, creators, and performance media into a consolidated strategy.

This recent development marks LV8's continued evolution from a social-first agency into a comprehensive growth partner. The expansion not only aims to keep brands relevant but also encourages them to test creatively while scaling their performance marketing efforts.

For further insights into LV8's offerings, or to learn more about their latest developments, please visit their website at www.lv8.co or follow them on social media @lv8agency.

About LV8

Based in Los Angeles and Las Vegas, LV8 is a marketing agency that excels in social and growth marketing, offering services like creative strategy, influencer marketing, content creation, and performance-oriented paid media. LV8 is committed to crafting engaging narratives and tailored growth strategies that convert casual viewers into loyal customers. By emphasizing storytelling and measurable performance, LV8 is reshaping how brands engage with audiences in today's dynamic digital landscape.