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ToyAward Winners at Spielwarenmesse 2026

The ToyAward is one of the most prestigious recognitions in the toy industry, celebrating innovative and high-quality toys that captivate children and appeal to their parents. On January 28, 2026, during the Spielwarenmesse in Nuremberg, six exceptional products were awarded for their outstanding creativity, safety, quality, and market potential. The winners, selected by an international jury of twelve experts, reflect the current trends in the toy industry, highlighting the importance of both educational value and fun in children's play.

Categories and Winners

Baby & Infant (0-3 years)

My First Tonies by Tonies
This delightful toy invites children from the age of one to explore captivating sound worlds through soft, easy-to-grasp figures. Each story engages toddlers in imaginative journeys, like bouncing from branch to branch with a playful monkey. The farm-themed set, featuring a horse, pig, and cow, introduces vocabulary in a playful manner, making it a perfect blend of age-appropriate storytelling and sensory stimulation, according to the expert jury.

PreSchool (3-6 years)

Der Berg ruft (Premier de cordée) by Auzou jeux/Hutter Trade
This unique game introduces preschoolers to the world of climbing, a popular sport. Teams compete in a vertical structure where players must estimate the required rope length for their next move while ensuring the safety of their teammates. It promotes strategic thinking and dexterity, impressing the jury with its quality and coherent gameplay.

SchoolKids (6-10 years)

Temple Twist by Franckh-Kosmos
Teamwork is essential in this challenging board game where players collaborate to discover treasure chambers within a rotating temple. Each turn transforms the temple into an impenetrable 3D maze, making teamwork and smart moves key to success. The jury praised the game for its innovative concept and high quality, making it a standout among its peers.

Teenager & Adults (10+)

CluePuzzle – The Wonderbox of Alice by iDventure
This creative product merges 3D puzzles with escape game mechanisms, encouraging logical reasoning and spatial perception. Players construct a functional puzzle box with over 180 wooden pieces, solving mysteries only with correct combinations. The jury noted the successful blend of puzzle-solving and interactive gameplay, setting it apart in the teen and adult game market.

Startup Category

Beaver Edu Construction Kit by Beaver Edu SAL
Encouraging creativity and technical thinking, this construction kit allows children to build 22 different models with real wooden sticks and safe plug ends. The patented cutting tool enables kids to experiment safely and creatively, earning praise from the jury for combining technical insight with hands-on building experiences.

Sustainability

Arches by Waytoplay Toys
This unique toy features simple, curved shapes that children can use to construct bridges, hills, or imaginative figures. Made from recycled plastic in Europe, its innovative snap-together system ensures durability while allowing for easy disassembly. The jury recognized Arches for its sustainable principles, quality craftsmanship, and its potential to spark creativity in young minds.

Conclusion

The ToyAward at Spielwarenmesse 2026 highlights the remarkable efforts of toy designers and manufacturers to create products that are not only entertaining but also developmental. Each award-winning toy embodies the criteria of play pleasure, safety, originality, market potential, product clarity, and quality. As the toy industry continues to evolve, these winners set a high standard for innovation and excellence in children's play activities.

For more updates, follow the Spielwarenmesse event coverage and explore the exciting world of new toy concepts and products.