#Japan #Tokyo #B'M Studio #Sufure #Coming-of-Age

Introduction

In an innovative step to promote cultural education and support, Sufure Corporation has begun distributing special educational notebooks to high school seniors in the Hokuriku region. This initiative is a collaboration with B'M Studio, reaching approximately 7,000 students across the Niigata, Ishikawa, and Toyama prefectures, introducing them to the traditional "Coming-of-Age Ceremony" and the cultural significance of wearing a furisode, a traditional kimono for young women.

Background of the Initiative

The tradition of preparing for the Coming-of-Age Ceremony has progressively begun earlier among families, with many parents starting to consider options for their children during their high school years. However, businesses have found it challenging to reach this demographic reliably. The support notebooks provided by Sufure are distributed directly from teachers to students, establishing a credible channel for information rooted in educational settings. B'M Studio recognizes this method's compatibility with high school students and their families, leading them to commit to this collaborative endeavor.

Features of the Notebooks

The notebooks feature a design that combines aesthetic appeal with informative content. The cover and back cover include B'M Studio's recommended content for furisode, explaining the meaning of the Coming-of-Age Ceremony and essential knowledge about furisode. This content is tailored succinctly to ensure high school students can easily grasp the necessary information.

Central to the concept is the message that early preparation leads to peace of mind. The provided content is timed well to coincide with the students' senior year, a critical period for making future career choices. Moreover, the notebooks include QR codes linking to websites for further information, stimulating visual interest and encouraging them to research and take action.

Feedback from Schools

As part of the distribution process, Sufure has reached out to schools, and feedback from teachers has been overwhelmingly positive. Some of the comments received include:

• - "I believe the content of the notebook offers valuable information for students, and I would love for it to be distributed in our school too."
• - "We received this notebook last year, and students appreciated it. It was also used as a memo pad for interview practice. I would like to continue this outreach if similar content is provided again this year."

The distribution of the notebooks has commenced, and schools interested in receiving them can contact Sufure for more information. (Contact here: Sufure Contact)

Looking Ahead

Sufure Corporation aims to expand the potential of the Support Notebooks as a reliable advertising approach rooted in educational settings. By facilitating the connection between businesses and students, as well as regional communities, Sufure hopes to continue supporting local enterprises like B'M Studio in sharing meaningful messages with students naturally.

Messages from B'M Studio and Sufure

As B'M Studio marks its 72nd anniversary, a representative remarked,

• - "The Coming-of-Age Ceremony is a significant milestone that happens only once in a lifetime. We want high school students to understand its meaning and advance their preparations with confidence. We hope this notebook serves as a catalyst for reflecting on themselves and contemplating their future."

Sufure expressed its sentiments by stating,

• - "The Support Notebook is designed to quietly accompany students striving in their studies. Information like this, tailored to milestone moments in life, aims to create lasting experiences amid their daily classes and home learning, inspiring them to think about their future."