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VOSTOK NINE Becomes a Full Member of JAAA

VOSTOK NINE, a planning firm based in Shibuya, Tokyo, specializing in advertising media planning, has proudly announced its membership in the Japan Advertising Agencies Association (JAAA) as a full member beginning in May 2025. Founded in January 2022, VOSTOK NINE stands out as the only firm in Japan exclusively focused on media planning spanning six advertising platforms.

The JAAA is a prominent organization representing approximately 140 leading advertising companies in Japan, having been established in 1950. Through collective wisdom and strength, JAAA aims to tackle the evolving challenges of the advertising industry, uniting advertisers, media companies, and partner organizations to enhance the lives of consumers through effective advertising strategies.

A Commitment to Advertising Excellence

VOSTOK NINE is committed to utilizing its expertise in advertising investment planning—from media strategies to tactical design—to contribute to the advancement of the advertising industry. The firm is dedicated to exploring the essential role media strategies play in building trust between advertisers and consumers.

Comments from Leadership
VOSTOK NINE's CEO, Norihito Miyake, expressed immense pride in joining JAAA, stating, "We are honored to become a member of the Japan Advertising Agencies Association. VOSTOK NINE is a collective of professionals dedicated to developing advertising media strategies. However, we understand that solving core challenges faced by advertisers requires collaboration across various domains, including creative, PR, and communication design. Working alongside other professionals allows us to provide a rich and consistent advertising experience."

Continuing, he emphasized the importance of networking and collaboration amongst JAAA members to foster development across the industry and enhance the value of advertising.

A Vision for the Future

Ken Eguchi, board member at VOSTOK NINE, highlighted the firm's mission since its inception: "To maximize the value that advertising can bring to society through communication planning." He noted that the vision put forth by JAAA— to serve as an engine for creating and enhancing the value and appeal of advertising for the future—deeply resonates with VOSTOK NINE’s philosophy.

Both Miyake and Eguchi reaffirmed their commitment to tackling key challenges in the industry, including ensuring the reliability of advertisements, addressing societal issues, and strengthening the foundation of industry personnel. These efforts are vital for maintaining the healthy value that advertising provides to society.

Core Values of VOSTOK NINE

• - Vision: Transform advertising into a more beneficial presence in society.
• - Mission: Maximize the value brought by advertising through communication planning.
• - Core Values:

- Commitment to professionalism
- Bold thinking and execution
- Continuous learning and collaboration

As a testament to its values, VOSTOK NINE regularly shares insights through blogs and other channels. Recently, they published a detailed article on their motivations for joining JAAA, available on note and showcased their commitment on the JAAA website.

Conclusion

VOSTOK NINE is dedicated to maximizing the potential of advertising in society through enhanced collaboration and effective planning. As they embark on this new chapter as a member of JAAA, they look forward to contributing positively to the industry and fostering impactful communication between advertisers and consumers. Stay tuned for more developments from VOSTOK NINE as they continue to challenge the norms of advertising and strive for progress in the ever-evolving landscape of media planning.