#None #EWG Verified #Humble Suds #Laundry Soap

Humble Suds Laundry Soap Earns EWG VERIFIED® Mark

In a significant achievement for eco-conscious consumers, Humble Suds, a mom-founded company specializing in plant- and mineral-based cleaning products, has proudly announced that its Unscented Laundry Soap has received the prestigious EWG VERIFIED® mark from the Environmental Working Group (EWG). This recognition places the product among the elite 2.5 percent of items in the EWG's Skin Deep® database and Guide to Healthy Cleaning, which prioritize health, safety, and transparency in their formulations.

The Unscented Laundry Soap is crafted with a simple yet effective blend of four cleaning agents, reflecting the brand’s commitment to ingredient minimalism. Featured prominently on the packaging are the soap's ingredients, illustrated and named to emphasize the power of straightforward, nature-inspired elements in creating a joyful and sustainable cleaning experience.

Consumer Concerns Addressed

According to a survey conducted by Morning Consult for EWG, a substantial 85% of adults express worries regarding the safety of ingredients found in personal care and cleaning products. This rising concern aligns with a broader trend noted by Whole Foods Market in its 2027 food trends report, which identified ingredient minimalism as a key theme for the year. Humble Suds has successfully integrated this philosophy into its entire product lineup, where each item comprises six or fewer recognizable ingredients that have stood the test of time in cleaning applications.

Humble Suds’ Unscented Laundry Soap boasts more than 200 five-star reviews, a testament to its effectiveness and consumer satisfaction. Made with saponified coconut (sodium cocoate), washing soda, baking soda, and oxygen bleach (sodium percarbonate), this formula elevates cleaning power without the harshness of chlorine bleach. Notably, it is free from fragrances, dyes, fillers, or anti-caking agents, and is packaged in an eco-friendly kraft paper bag, completely devoid of plastic. One bag can handle up to 80 loads of laundry and retails for $19.95. Importantly, the product is designed to be HE-compatible and safe for septic systems, catering to a wide range of consumer needs.

The Philosophy Behind Humble Suds

Jennifer Parnell, the CEO of Humble Suds, states, “We stand behind the power of simple ingredients. People are exhausted from reading ingredient labels and coming away more confused. Many of us want homemade products but simply don’t have the time. Our laundry soap means you no longer have to choose between convenience and safer, more sustainable options.”

Humble Suds aligns with the EWG's rigorous standards, ensuring that its products contain none of the organization's ingredients of concern, fully disclose all components, and meet the criteria set by EWG’s scientific team. EWG VERIFIED® is recognized as the sole third-party certification program advocating full transparency, backed by in-house scientists who scrutinize every product thoroughly.

Founded in 2014, Humble Suds produces not just laundry soap but also an array of cleaning products, including an All-Purpose Spray, Illuminate Oxygen + Mineral Powder, Scour Cleaning Paste, and Miracle Cleaning Bombs. These items are handcrafted in small batches in Evergreen, Colorado, with each formula inspired by traditional recipes aimed at transforming mundane cleaning tasks into moments of joy.

Humble Suds has gained attention not only for its commitment to safe and effective cleaning solutions but also for sparking joy through simplicity in everyday chores. The company's mission is clear: clean safely, embrace radical transparency, minimize waste, and inspire joy in consumers’ lives.

Products are readily available at natural and specialty grocery stores, alongside numerous independent boutiques and refill stations across the nation. To explore Humble Suds' offerings, visit their website at humblesuds.com. For more details on the EWG VERIFIED® initiative, navigate to ewg.org/ewgverified.

Conclusion

As consumer awareness about health, safety, and sustainability continues to grow, brands like Humble Suds are leading the way in providing transparent, environmentally friendly options that do not compromise effectiveness. Their Unscented Laundry Soap is not just a product; it is a commitment to a cleaner, safer, and more joyful way of living.