Pressed Roots Expands to East Coast with New Salon in Washington, D.C.

Pressed Roots, the pioneering silk blowout bar recognized for its expertise in textured hair care, is stepping into the East Coast market with the opening of its inaugural salon in Washington, D.C. This exciting development marks a significant milestone in the brand's ongoing national expansion efforts. The new facility, located at 1325 5th Street NE, Suite C, is slated to open its doors in early December, thereby introducing Pressed Roots' distinctive salon experience to a broader audience.

Founded in response to the challenges faced by individuals with textured hair — specifically the difficulty in finding competent and trained stylists — Pressed Roots aims to fill this gap in the salon industry. By focusing on silk blowouts, the brand offers a unique fusion of textured-hair expertise, dedicated hair care, and premium service through its exclusive Pressed Roots Method. This unique training and service protocol ensures that every stylist provides a uniform standard of care across all salon locations.

"When I founded Pressed Roots, my objective was to offer women with textured hair a reliable experience in any salon they visit. The commitment to delivering consistent expertise and care was paramount," says Piersten Gaines, Founder and CEO of Pressed Roots. The anticipation surrounding the Washington, D.C. salon underscores the brand’s ambition to extend its reach and embody its vision of inclusivity and reliability in hairstyling for textured hair.

The upcoming D.C. salon will feature Pressed Roots' signature silk blowout, available in various finishes. In addition, services will include trims, detoxifying treatments, deep-conditioning therapies, and various add-on services tailored to specific client needs. Every stylist hired at this new location will undergo a comprehensive curriculum under the Pressed Roots Method. This curriculum covers everything from client consultation and hair health to technical execution and hospitality, ensuring that each stylist is proficient before working with clientele.

This expansion not only signifies new beginnings but also generates significant opportunities within the D.C. metropolitan area for licensed beauty professionals to develop specialized skills aimed at caring for textured hair. With the anticipated growth of its team by 50%, Pressed Roots is preparing for a robust phase of expansion.

Since its inception, Pressed Roots has successfully secured a total of $6 million in funding, with the latest round specifically earmarked for the D.C. opening and continued growth of both corporate and franchise locations. Corporate salons are at the forefront of Pressed Roots' business strategy, with the DMV area and the broader Mid-Atlantic region identified as future priorities for company-owned expansion.

In addition to expanding corporate locations, the brand aims to enhance its franchise program, launched in 2025, which anticipates its first franchised salons to open in 2027. This development presents an alternative route to disseminate its expert textured hair care model to even more diverse communities across the nation.

Since launching its first permanent salon in Dallas in 2020, Pressed Roots has experienced explosive growth, with revenue increasing over 20 times and now boasting four profitable establishments throughout Texas. Recognizing rising demand, the Dallas salon expanded by 1,500 square feet in 2023 to accommodate the influx of customers. The Houston branch, launched in 2024, quickly reached profitability within its first operational year, showcasing the brand's potential to thrive in new markets.

As expectations build, Pressed Roots is on track to exceed 150,000 services by the close of 2026, while maintaining a stellar reputation reflected in five-star reviews from clients across its expanding footprint.

In summary, Pressed Roots stands at the cusp of an exciting chapter as it brings its specialized silk blowout services to Washington, D.C., setting the stage for further growth and solidifying its place in the textured hair care industry.

About Pressed Roots

Pressed Roots is revolutionizing the salon experience for textured hair with its innovative silk blowout services. Founded by Piersten Gaines, a graduate of Columbia University and Harvard Business School, the brand emerged from a personal understanding of the challenges involved in finding qualified stylists. After a successful series of pop-up events in cities such as Boston, Atlanta, and Dallas, the first permanent salon opened in Dallas in 2020. Central to its operation is the proprietary Pressed Roots Method, designed to standardize training and elevate service practices among salon professionals. With its commitment to healthy hair care, premium hospitality, and silk blowout specialization, Pressed Roots delivers a customized, efficient, and reliable experience tailored to meet the individual hair needs of every client.

For more information, visit pressedroots.com.