Ford Extends Partnership with Kentucky Derby as Official Automotive Partner through 2029

Ford and the Kentucky Derby: A Lasting Partnership

Churchill Downs Racetrack has announced a significant extension of its collaboration with Ford Motor Company, renewing Ford as the exclusive automotive partner of the renowned Kentucky Derby. This renewal, set to run through 2029, not only fortifies the existing bond between two iconic American names but also introduces exciting new opportunities for fan engagement and brand interaction during Derby Week and beyond.

Expanded Presence at Churchill Downs

As part of this multi-year agreement, Ford's on-site presence at Churchill Downs will see notable enhancements, including the naming rights for the First Turn Club—a premium hospitality area that debuted in 2023. The newly christened Ford First Turn Club will provide guests with an extraordinary race-day atmosphere, featuring prime views of the famed first turn alongside upscale amenities.

In addition to this impressive new venue, Ford plans to set up interactive vehicle displays across key areas such as the Paddock Plaza and the VIP Gate, allowing fans to experience the brand like never before. These initiatives aim to ensure Ford's visibility during one of the most celebrated events in horse racing, reinforcing the excitement surrounding the Derby.

A Tradition of Collaboration

Casey Ramage, Vice President of Marketing and Partnerships at Churchill Downs, expressed enthusiasm about the partnership, stating, "Churchill Downs is thrilled to continue building our relationship with Ford. The Kentucky Derby is embedded in tradition, and Ford’s commitment to excellence and innovation aligns perfectly with this prestigious event. Together, we aspire to create unforgettable experiences for Derby fans."

This partnership allows Ford to maintain its sponsorship of various Derby and Oaks activities, including branding on the esteemed Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, and even providing exclusive digital content. Year-round vehicle displays enhance the partnership’s reach beyond the Derby, ensuring consistent presence within the community.

Ford's Commitment to the Community

Phil O’Connor, Director of Global Marketing Communications at Ford, commented on the company's dedication, saying, "Ford has a deep connection with the Louisville community. Our manufacturing facilities here employ approximately 12,000 Kentuckians, reflecting our heritage of capability, passion, and innovation. We're excited to support the bluegrass state through this partnership."

This commitment transcends mere sponsorship; it emphasizes Ford's role in enhancing community spirit and driving engagement with local citizens.