New Gift from Picard
2026-01-26 11:16:20

Introducing Social GIFT: A New Way to Send Love with Picard's Frozen Delicacies

A Delicious Way to Send Your Feelings with Picard



In an innovative move, Ion Savour Co., Ltd., the company behind Picard, the beloved French frozen food brand, has introduced a new online gifting feature named 'Social GIFT.' This service lets you send gifts easily without needing to know the recipient's address. Simply share a URL, and you can express your sentiments through Picard's exquisite frozen delicacies. 

Officially launching on January 27, 2026, the Social GIFT service offers a hassle-free way to convey your emotions, such as thank-yous, congratulations, or even just to check in on someone. With Social GIFT, you can send your thoughts without worrying about timing or formats. You can deliver your feelings in a way that aligns with the recipient's schedule and convenience.

How Social GIFT Works


The process of using Social GIFT is simple and intuitive:
1. Choose: Select the products you want to purchase and complete your order.
2. Send: A URL is generated which you can copy and share through a message.
3. Receive: The recipient can use the gifted code to choose their preferred items, specify delivery details, and even decide on a convenient time for receiving them.

Unlike traditional gifting options that require you to consider the recipient's home situation or availability, Social GIFT eliminates these concerns, allowing you to forward your feelings without delay.

The Unique Experience from Picard


Picard prides itself on offering a diverse range of frozen products, from appetizers to main dishes, breads, and desserts. Their commitment to high-quality ingredients and flavors means that every meal is both delicious and convenient. Because the items are frozen, the recipient isn't required to use them immediately — they can decide what works best for their schedule, providing them the freedom to enjoy food on their terms.

This flexibility ties perfectly with the concept of Social GIFT, which promotes a thoughtful and personal experience, extending the joy beyond just the food itself. It transforms gift-giving into a shared experience around the dining table, enhancing moments spent together.

Personal Touch with Digital Message Cards


To enhance the gifting experience, Social GIFT allows users to include a digital message card suitable for various occasions. Whether it's a birthday, holiday, or a simple gesture of kindness, adding a personal touch helps convey heartfelt sentiments, making the online experience feel more personal. This innovation ensures that recipients not only receive a gift but also experience the emotion behind it, no matter the occasion.

Say Goodbye to Storage Worries


One common concern when sending frozen goods has been storage — will they fit in the recipient's freezer? Social GIFT eliminates this worry by allowing recipients to choose their delivery preferences. It’s all about providing freedom and convenience in the gifting experience.

Learn more about Picard’s offerings and explore the new Social GIFT feature at Picard Official Online Shop.

Please note that this service operates on the e-gift platform 'AnyGift,' and gift codes do have expiration dates. The codes cover the product cost only, with shipping and any excess amounts being the recipient's responsibility to cover.

For inquiries, contact Ion Savour Co., Ltd. at 03-5651-7720 or visit their contact page.

About Picard


With over 50 years of history in France, Picard is a renowned frozen food retailer. Operating around 1,200 stores within France and extending to over 14 countries worldwide, Picard prides itself on delivering authentic French culinary experiences through online shops, direct stores, and supermarket sections in Japan, providing a diverse selection of products for everyday meals and special occasions alike.


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Topics Consumer Products & Retail)

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