#Japan #Board Games #Higashi-Osaka #TRYBE #U30

TRYBE's Remarkable Achievement at U30 Youth Activity Award 2025

In an exciting recognition of innovative efforts, TRYBE Co., Ltd., a board game manufacturer based in Higashi-Osaka, Osaka, has proudly claimed the Excellence Award in the Entertainment category at the U30 Youth Activity Award 2025. This prestigious award is orchestrated by the Japan Youth Career Support Association (JYC) to honor inspiring initiatives driven primarily by Generation Z.

About the U30 Youth Activity Award 2025

The U30 Youth Activity Award is dedicated to appreciating and delivering the incredible challenges undertaken by young individuals, especially those from Generation Z. Launched by JYC, the award evaluates nominations based on the social impact generated by activities throughout 2025, regardless of the size or tenure of the organizations involved. This year, 50 organizations across 12 categories were nominated, highlighting the designations for the Best Award, Excellence Award, and the 2025 Youth Activity Grand Prize.

Reasons for TRYBE's Award

In response to TRYBE's outstanding achievements, the JYC commended the company for its commitment to producing a diverse array of engaging content. The award acknowledged TRYBE's innovative approach, especially their efforts to release games under the 'Time-based Principle' series, specifically crafted by integrating distinctive perspectives and insights from youth. The successful collaboration with YouTube channels, along with crowdfunding initiatives for board game production, has set TRYBE apart in the entertainment industry. These dynamic undertakings were pivotal in TRYBE securing the nomination and subsequent Excellence Award in the Entertainment sector for the 2025 year.

TRYBE's Initiatives in 2025

In 2025, TRYBE has impressively launched a total of 19 analog games showcasing their creativity and dedication to the craft. The 'Time-based Principle' game series, which emphasizes maximizing enjoyment in the shortest possible time, witnessed notable interest on social media, with some posts exceeding one million impressions. Among these, five titles were developed, including classic games like Hanafuda and Poker.

Moreover, TRYBE's unique board game, "Nyan Life Sugoroku," which allows players to experience a cat's life, has received a publishing deal in South Korea within less than a year of its release. TRYBE is also preparing to launch a project on the crowdfunding platform Kickstarter in 2026, emphasizing its intent for global outreach.

Additionally, the company ventured into collaborations with popular YouTube channels, notably developing a board game titled "...Next to Them, Actually a NEET - Nojiri Here" and integrating content from various genres to expand its creative portfolio.

In September 2025, TRYBE made an impressive mark by exhibiting at SPIEL ESSEN 2025, the largest board game trade fair in the world, achieving the remarkable milestone of being the youngest exhibitor from Japan. The appearance at SPIEL showcased not only the innovative spirit of TRYBE but also its ambition for international recognition.

With plans already underway for more game developments in 2026, including over 19 new titles, TRYBE is on a trajectory towards a broader global presence, setting the stage for a new era in analog games that resonates with audiences beyond Japan.

About TRYBE Co., Ltd.

Founded with a clear vision, TRYBE Co., Ltd. is dedicated to creating engaging analog games for the digital-native generation. The company recognizes the challenges faced by young people in navigating communication in an age dominated by smartphones and social media. As such, it focuses on offering a refreshing perspective on various analog game brands.

Company Overview

• - CEO: Hinata Yamaguchi
• - Location: 5-29 Shinchuu, Higashi-Osaka City, Osaka Prefecture, 577-0027, Japan
• - Business Activities: Planning, developing, and selling analog games
• - Website: TRYBE Official Site