Exciting Pokémon Service Area Campaign: Discover and Celebrate on the Highway!

Discover the Pokémon Service Area X Campaign

NEXCO East Japan is thrilled to announce a special event titled 'Pokémon Service Area X Campaign,' running from July 1 to September 30, 2023. This exciting initiative celebrates the 30th anniversary of Pokémon by enhancing the experience at service areas (SA) and parking areas (PA) across the East Japan territory. The campaign aims to encourage travelers to explore these locations while engaging in fun activities linked with Pokémon.

Campaign Overview

1. Event: 'Pokémon Service Area X Campaign'
Special Website: nexco-all-stamprally.jp/pokemon/nexco-eastcp.pdf

2. Dates:
- Phase 1: July 1 to July 31, 2023
- Phase 2: August 1 to August 31, 2023
- Phase 3: September 1 to September 30, 2023

3. Participating Locations:
A total of 34 selected service areas and parking areas under the NEXCO East Japan management will host the event (as listed in the additional materials).

How to Participate

The campaign incorporates an interactive format utilizing social media:
1. Follow the official Highway Mapple account on X (@highway_mapple).
2. Answer a questionnaire through the campaign's social media post to obtain a special 'password.'
3. Share your experiences of the stamp rally on social media using the designated hashtag (#PokémonServiceAreaJourney).
4. Present the 'password' and your social media post at the information counter of participating SA/PA to receive a prize.
Note: Supplies are limited, and original sticker designs will change monthly, so be sure to visit every month!

About the Pokémon Stamp Rally

The 'Pokémon Service Area Stamp Rally' runs concurrently with the campaign from July 1 to September 30, 2023. It covers eligible SA/PA locations across Japan's three regions: East, Central, and West Japan. For more information, visit the dedicated website: nexco-all-stamprally.jp/pokemon/.

How It Works:

Participants can collect Pokémon stamps located at different service areas and enter to win exciting prizes. Collecting six stamps (one starter Pokémon and five travel companion Pokémon) allows you to apply for either Prize A or B. Additionally, if you gather six stamps along with three legendary or mythical Pokémon stamps, you can qualify for the special Prize SP.
For comprehensive details, check out the official campaign site.

Contact Information

For inquiries related to the 'Pokémon Service Area Stamp Rally,' please reach out to:
Pokémon Service Area Stamp Rally Office
KADOKAWA ASCII Research Institute
TEL: 03-5840-7844
Contact Period: From June 16 to October 31, 2023 (10 AM to 5 PM)
Email: [email protected]

Celebrating 30 Years of Pokémon

Pokémon was first introduced with the release of 'Pocket Monsters Red and Green' on February 27, 1996, marking its grand 30th anniversary this year. To celebrate, a variety of special initiatives are taking place, all centered around this year's theme of 'Going Out.' Don't miss the chance to fully enjoy the festivities surrounding Pokémon's remarkable milestone anniversary!

Official Website: pokemon.co.jp/30th
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, Pocket Monsters, and related trademarks are property of Nintendo, Creatures, and Game Freak.