Secrets of a Local Business Thriving Without Sales Efforts

On July 14, 2026, the Japan Good Builder Association (JGBA) hosted a seminar titled "Secrets of Generating 3 Billion, 5 Billion, and 10 Billion Yen with a Single Store! Achieving Monthly Inquiries of 250 with Zero Sales Efforts through Hyper-Local Management". The event was held both in-person and online, attracting around 40 participants eager to learn about innovative local business strategies.

The featured speaker was Mr. Taku Kitagawa, the CEO of Kitasetsu, a remodeling company based in Ota City, Tokyo. Kitasetsu has achieved an incredible milestone, consistently generating 10 billion yen in annual sales with just one location for four consecutive years. Mr. Kitagawa revealed the powerful and focused local strategy that drove this success, emphasizing a strict application of the Lanchester Strategy where the service area is limited to a 30-minute drive. This approach has significantly boosted brand recognition and allowed for efficient customer acquisition within the community.

One key takeaway from the seminar is the importance of sustaining repeat customers, who contribute approximately 75% of revenue. To maintain these vital relationships, Kitasetsu employs an array of traditional engagement methods, including a 20-year-running newsletter and handwritten birthday cards sent monthly to 500 customers. At the same time, they incorporate modern digital tools, such as AI-assisted estimates and a centralized management system, to standardize operations while successfully implementing a full two-day weekend policy for employees.

Moreover, the seminar highlighted Kitasetsu's profit-sharing system, where excess profits are distributed among employees. This policy, coupled with Mr. Kitagawa's commitment to providing handmade lunches daily for over a decade, has fostered a deep sense of ownership and engagement among staff, contributing to the company’s robust organizational strength and sustainable growth.

Participants shared their insights from the seminar, with comments reflecting their enthusiasm for what they learned. Many noted the importance of prioritizing people—both customers and employees—as the foundation for sustainable business success. Some attendees remarked on the contrast between the heavy reliance on digital marketing in the industry today and Kitasetsu's admirable focus on traditional, personal connection methods that resonated deeply with them.

Kitasetsu, operating mainly in Ota and Shinagawa wards of Tokyo, specializes in residential remodeling, handling a wide range of projects including plumbing, interior and exterior renovations. With a commitment to providing comprehensive services and a philosophy centered around “creating a healthy and comfortable living environment,” they have forged strong customer relationships through their dedication to quality proposals and craftsmanship.

For more information about Kitasetsu, visit their official website: Kitasetsu Official Website.

The event was also linked to Reformation Industry Newspaper Co., a specialized publishing entity that disseminates crucial information on the residential renovation market. Their surveys, seminars, and events provide valuable insights to industry players, aiding in the resolution of management issues and fostering information sharing among remodeling businesses. Explore more at Reformation Industry Newspaper Official Website.

JGBA is committed to organizing events throughout the year, catering not only to remodeling companies but also to small construction businesses focused on local communities. Their seminars address a myriad of topics, including strategies for customer acquisition, project management, and staffing solutions. They also host various events such as surveys and sporting competitions foster community connections among their members. For more details on upcoming events, visit their events calendar at JGBA Annual Events Calendar.

About JGBA (Japan Good Builder Association)

Founded as a collaborative platform for local builders, construction companies, and housing equipment firms, JGBA aims to uplift the housing industry through mutual growth. By providing comprehensive study sessions and site visits, they ensure that knowledge sharing and skill enhancement take place to bolster the real estate sector. Their commitment to providing information and expertise extends even to non-members, reinforcing their role as a pivotal entity in the industry.

Company Overview
Name: Japan Good Builder Association
Headquarters: Akasaka 3-5-5 STRONG Akasaka Building 4F, Minato City, Tokyo
Chairman: Ryo Tajima
Established: January 20, 2021
Website: JGBA Official Website
For press inquiries, contact: T: 03-6277-6079, E: [email protected]