#Japan #Tokyo #Japan XR Center #Zombie Storm #XR Kaigi

Japan's 'ZOMBIE STORM' Wins Big at XR Kaigi 2025

In a remarkable achievement, ZOMBIE STORM, an immersive XR attraction developed by Japan's XR Center, has secured the prestigious XR Kaigi Award 2025 in the consumer category. This accolade was announced at XR Kaigi 2025, one of the largest XR conferences in the country, recognizing outstanding contributions to the proliferation of XR technology

The XR Kaigi Award, launched in 2020, aims to honor initiatives that significantly advance the development of XR technologies. 'ZOMBIE STORM' was particularly commended for its engaging full-body immersion, user experience design, and high entertainment value, leading to its receipt of this notable award.

What is 'ZOMBIE STORM'?

'ZOMBIE STORM' offers users an unparalleled immersive experience where they engage in a thrilling zombie battle using VR headsets. Participants physically move around, performing actions like walking, aiming, dodging, and shooting as they confront a horde of advancing zombies. Here are some standout features of this attraction:

1. Full-Body XR Battle Experience

Every movement made by the players translates directly into combat actions, fostering a natural and instinctual response during gameplay. This immersiveness elevates the user’s experience to new heights, making it feel real and engaging.

2. Intuitive and Accessible Gameplay

Designed for newcomers to XR technology, players can immediately dive into the 'combat mode' without requiring extensive prior knowledge. The gameplay is tailored to be user-friendly and encourages immediate immersion.

3. Balanced Fear and Thrill

The creators have optimized the balance between fear and exhilaration. Players gain a significant sense of accomplishment and excitement when defeating zombies, contributing to an overwhelmingly positive reception.

4. Broad Age Appeal

Whether families, couples, or groups of friends, 'ZOMBIE STORM' offers entertainment suitable for a diverse audience, reinforcing its position as a go-to experience for everyone.

These factors contributed to its successful recognition in the realm of consumer XR experiences.

Reception from the Team

Taiga Kobayashi, CEO and Producer of Japan XR Center

Taiga Kobayashi expressed his deep gratitude upon receiving the award, sharing insights into the journey of 'ZOMBIE STORM.' He reflected on the early stages of the project—when the team was small and based in India—highlighting how far they have come in just a couple of years. His excitement about continuing to produce engaging projects that can compete on a global scale was evident in his words.

Junichi Sasaki, Creative Director

Sasaki voiced his happiness over the award, appreciating the recognition for the hard work and challenges faced by the entire team. He highlighted the unique intersection of visuals, gaming, and real physical sensation in location-based XR, which presents a challenging yet highly rewarding endeavor.

Junichiro Koyama, Advisor

Koyama added his take on the enormous challenges faced during the development. With past experience in VR initiatives, he shared his understanding of the intricacies involved and his excitement for what the team is accomplishing.

Future Aspirations

Looking ahead, Japan's XR Center plans to expand its XR content offerings, including 'ZOMBIE STORM,' across multiple locations domestically and internationally. Their vision is to make XR experiences more accessible and realistic, continuing to create memorable entertainment for users.

Event Participation

In addition to winning the award, Japan XR Center participated in a special panel discussion at XR Kaigi 2025 regarding location-based entertainment. The event featured industry leaders discussing trends and innovations in XR, further establishing Japan's position in this emerging field.

Event Details

• - Event Name: XR Kaigi 2025
• - Dates: December 1-3, 2025
• - Location: Tokyo Port City Takeshiba Port Hall
• - Booth Information: Japan XR Center, Booth 5-8

For those interested in exploring XR attractions or seeking further information, please contact the organization via their official communication channels.

Company Overview

Japan XR Center, founded on May 22, 2023, has a mission to enhance XR implementation globally, focusing on XR game development and training. With bases in Japan, India, and San Francisco, the company continues to push the boundaries of what XR technology can offer.

Stay tuned for updates and news about the exciting developments at Japan XR Center and their incoming projects!