TOTONOID Wins Gold at WELLBEING AWARDS 2026 for Innovative Marketing Metrics

TOTONOID Shines at WELLBEING AWARDS 2026

Loyalty Marketing, headquartered in Shibuya, Tokyo, has made headlines by winning a Gold award for its innovative well-being measurement metric known as TOTONOID at the WELLBEING AWARDS 2026, organized by the WELLBEING ACTION committee led by Asahi Shimbun. The official award ceremony and final presentation took place on March 10, 2026.

The WELLBEING AWARDS aim to recognize exceptional examples of products, services, and organizations that contribute significantly to society's well-being, allowing individuals to live healthier and happier lives. The TOTONOID metric, leveraging a research panel of approximately 130,000 Ponta members, effectively visualizes subjective well-being through a unique index called the “TTONOID level.”

This achievement validates the comprehensive analysis of both positive and negative factors that influence well-being, enabling detailed observations of well-being across various demographics, including region and age.

Overview of TOTONOID

Launched in July 2025, the TOTONOID service aims to visualize happiness through marketing metrics powered by Ponta research. With a foundation of 130,000 member responses, the service defines and analyzes well-being through the innovative TOTONOID index. The initiative operates across three core functions: Know, Explore, and Deliver.

Know

With data aggregated from 72 survey items answered by Ponta members, the platform provides extensive insights via dashboards and reports. Diverse analyses can be conducted based on various demographic factors, such as age, income, and location. Each month, surveys involving up to 10,000 participants are conducted, and the results are made publicly available through a free dashboard.

Explore

In addition to the basic questions covering all 72 items, tailored follow-up surveys can be performed to analyze the TOTONOID level for specific purposes, including the purchase of certain products, or to delve deep into specific areas such as work-life balance or parenting.

Deliver

Utilizing the continuous survey results, the system can extrapolate the TOTONOID levels of over 100 million Ponta members, allowing for targeted marketing campaigns. This includes support for promotions through direct mail, the Ponta app, and other channels, all tailored to fit specific client needs.

Commitment to Well-Being

Loyalty Marketing’s dedication to the well-being of consumers is evident in its corporate philosophy of contributing to a waste-free society. Their sustainability initiatives include reducing corporate waste through data utilization, partnerships to decrease environmental impacts, and enhancing the well-being of individuals and communities. As part of these initiatives, the company has delineated its focus for fiscal year 2024, emphasizing actionable steps to contribute to societal well-being.

To learn more, visit the Sustainability Page on Loyalty Marketing's website or explore additional information about the TOTONOID service:

As Loyalty Marketing continues to refine and expand the TOTONOID service, it remains committed to fostering partnerships with businesses and local governments alike, aiming to build services and communities that prioritize well-being and enhance the happiness of individuals across Japan and beyond.