Jerome Bettis Highlights Hypertension Awareness for Black Adults in New CDC Campaign

Jerome Bettis Brings Attention to Hypertension in Black Adults

The Live to the Beat campaign, led by the CDC Foundation, is making waves this February by spotlighting the often-overlooked issue of hypertension, particularly in the Black community. The initiative, which coincides with American Heart Month, features NFL Hall of Famer Jerome Bettis as a key spokesperson. Bettis shares his personal connection to cardiovascular disease, drawing from the tragic experience of losing his father to a heart attack at just 61 years old.

Understanding Hypertension

Hypertension, or high blood pressure, is a condition that affects nearly 48.1% of adults in the U.S., with a staggering prevalence in the Black community—about 60% of Black men and women suffer from this silent condition. Many don't know they have it, as hypertension typically reveals no evident symptoms. This underlines the urgent need for community awareness and proactive health management.

Bettis's involvement amplifies the campaign's message: “Hypertension is often a silent killer. It's crucial to talk about it, raise awareness, and encourage everyone to get checked. Together, we can make a difference in reducing heart disease's devastating toll.” This appeal resonates deeply within communities that face unique stressors, contributing to higher rates of hypertension and cardiovascular issues.