The Shipyard Expands Its Portfolio with Acquisition of TinyWins

In a strategic move to bolster its digital branding capabilities, The Shipyard has announced the acquisition of TinyWins, a global digital feelings studio. Advising on the transaction was JEGI CLARITY, a well-known M&A advisory firm specializing in the media and technology sectors. This marks an important milestone in the journey of The Shipyard to enhance its integrated service offerings in the marketing realm.

TinyWins is recognized for its innovative, emotionally intelligent approach to brand-building. The studio is dedicated to helping brands maintain their relevance in a fast-evolving marketplace. Known for its agility and tech-savvy demeanor, TinyWins brings with it extensive capabilities that encompass strategy development, creative design, digital innovation, and product development. The firm’s specialization in AI, Web3 technologies, app creation, and platform innovation is expected to strengthen The Shipyard's ability to adapt to future market needs and consumer expectations.

The acquisition is part of a broader strategy by The Shipyard to create an integrated service model that spans across Paid, Owned, and Earned channels, aimed at amplifying marketing impacts and ensuring a positive return on investment. This unique approach, which they term “Engineering Brand Love”, seeks to unify these various marketing channels into a cohesive force that maximizes effectiveness.

This move follows The Shipyard’s previous acquisitions, including Fahlgren Mortine, honored as a two-time PRSA Agency of the Year, and TURNER, known for its leadership in travel, tourism, and lifestyle marketing. Together, this trio of acquisitions underscores a well-defined strategy that The Shipyard is pursuing to enhance its market positioning and service reach.

Moreover, this acquisition represents The Shipyard's third significant industry transaction within a mere three years, which includes a strategic investment by Alaris Equity Partners. JEGI CLARITY has been pivotal in advising The Shipyard throughout these transformative steps.

JEGI CLARITY, based in major cities such as New York, London, Boston, and Sydney, prides itself on its vast experience in the M&A landscape, having successfully closed over 800 transactions in its 35+ years of operation, signaling its reputation as a leader in the advisory domain.

With the addition of TinyWins, The Shipyard continues to position itself at the forefront of brand marketing, providing clients with cutting-edge solutions that are crucial for navigating the complexities of today’s digital environment. The firm's commitment to innovation and growth demonstrates a stronger future trajectory for its client partnerships aimed at achieving marketing excellence.

In conclusion, the acquisition of TinyWins marks a significant step for The Shipyard as it repositions itself in the competitive landscape. By expanding its capabilities and leveraging TinyWins' expertise, The Shipyard is poised to drive results that resonate in the branding sector, proving that a thoughtful combination of emotional intelligence and technological advancement can indeed create winning outcomes for brands, their consumers, and the marketplace as a whole.