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TCL and IOC Collaborate for a Global Olympic Partnership

On February 25, 2025, an important development in the intersection of technology and sports took place when the International Olympic Committee (IOC) announced a significant partnership with TCL, a global technological leader in consumer electronics. This strategic alliance, set to last until 2032, aims to enhance the experience of both supporters and athletes during the Olympic and Paralympic Games.

TCL has been designated as the official global partner for audiovisual equipment and home appliances throughout the Olympic movement. This partnership allows TCL to leverage its innovative technology to create extraordinary experiences for fans at the venues and for athletes in the Olympic Village. By utilizing digital screens, advanced appliances, and smart technology, TCL aims to deliver a new level of engagement during the Games.

During the official announcement held at the iconic Water Cube in Beijing, Thomas Bach, President of the IOC, expressed enthusiasm for the collaboration, stating, “The IOC is pleased to announce its new partnership with TCL, a world leader in the television and home appliance sectors. TCL has long been a supporter of sports worldwide, and their ambition to inspire greatness aligns perfectly with the Olympic spirit.”

In this partnership, TCL will also support the IOC’s efforts to innovate using artificial intelligence (AI), enhancing the fan experience both on-site and remotely. One of the standout initiatives will be the “Athlete Moments” program, which will facilitate instant communication between athletes and their loved ones after competitions, fostering a sense of community even in high-pressure environments.

The revenue generated from this partnership will directly support sports organizations worldwide. According to the IOC, over 90% of its revenues are redistributed to support national Olympic committees and athletes across the globe. In practical terms, this equates to a staggering $4.2 million per day dedicated to enhancing athletic programs and opportunities.

TCL is noted for its commitment to corporate social responsibility, particularly its support for sustainable development goals aligned with the Olympics. The company has a proven track record in the sports world, having entered multiple partnerships aimed at promoting sports and healthy lifestyles.

With over four decades of experience and 46 R&D centers, TCL stands out as a front-runner in the electronics field—a position bolstered by their diverse product offerings. Their innovations, from smart TVs to climate control systems, aim to create smarter and healthier living environments for consumers globally. In 2024, TCL achieved a remarkable milestone with 29 million television units shipped worldwide, marking a 14.8% increase year-over-year, showcasing their growing influence within the industry.

Jiří Kejval, Chair of the IOC's Revenue and Commercial Partnerships Commission, complemented the announcement by highlighting TCL's status as a rapidly growing global brand. He noted, “TCL’s entrance into the TOP program not only signifies their growth but also enhances the Olympic movement's visibility through unmatched marketing opportunities.”

Established in 1981, TCL's mission statement reflects a desire to build a connected and sustainable future, spearheading innovation in display technology, consumer electronics, and clean energy solutions. Their competitive edge in the marketplace is also attributed to their ability to leverage cutting-edge technologies, enhancing user experiences across their product range.

In conclusion, the partnership between the IOC and TCL marks a new and exciting chapter in the realm of sports and technology. As the Olympic Games continue to represent the pinnacle of athletic achievement, TCL’s innovations are set to enhance the viewing experience for millions worldwide, solidifying their commitment to inspiring greatness and supporting the global sports community.