AI-Driven Search: Pigeon Forge Department of Tourism's Innovative Approach with Orange 142

Introduction

As the digital landscape shifts towards AI-driven discovery, the need for businesses to adapt their marketing strategies has never been more crucial. The webinar titled "How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study" highlights how the Pigeon Forge Department of Tourism partnered with Orange 142, a digital marketing agency, to implement an innovative approach to digital visibility. This case study exemplifies the transition from traditional SEO to a more advanced methodology known as Generative Engine Optimization (GEO).

The Shift to AI-Driven Strategies

In recent years, the growth of artificial intelligence in marketing has prompted many organizations to reevaluate their existing strategies. Pigeon Forge's marketing team recognized the importance of staying relevant in an evolving ecosystem characterized by AI-driven search. According to Amy Warner, Assistant Director of Tourism at the Pigeon Forge Department of Tourism, the increasing talk about AI and generative search necessitated a deeper understanding of these technologies. She emphasized the need for reliable partnerships in navigating these changes effectively, highlighting Orange 142's role in guiding them through the complexities of AI advancements.

The Practical Framework of GEO

GEO is designed to enhance visibility across generative AI platforms. The framework focuses on structured storytelling, identifying user intent signals, and providing authoritative answers—all essential for ensuring that brands remain recommendable by AI systems. By embracing GEO, Pigeon Forge has transitioned successfully from conventional search engine optimization tactics to a more AI-friendly approach.

During the upcoming webinar, attendees will learn practical techniques and successful implementations of GEO that can be applied to their own marketing strategies. The insights gathered through this initiative offer not just theoretical knowledge but a practical, repeatable framework that can be adopted across various sectors.

Operational Insights and AI-Powered Experiences

Additionally, the implementation of GEO has allowed Pigeon Forge to gain operational insights that were previously unattainable. Through AI-powered solutions such as Ask Martha, tourists can now receive real-time answers to their queries, ranging from seasonal activities to logistical questions surrounding their trips. Such innovations are reshaping how destination marketing organizations interact with potential visitors, dramatically improving user experience and engagement.

The Importance of Adapting to AI-Driven Discovery

As Ashwini Karandikar from 4As points out, AI-driven discovery is changing how consumers find and assess brands. The shift forces marketers to rethink their long-standing strategies about search visibility and content engagement. The Pigeon Forge case study is significant as it sheds light on the practical implications and results that can be achieved through adaptation to these advancements.

Invitation to the Webinar

Marketers, brand leaders, and destination organizations are encouraged to attend the webinar led by Christy Nolan, VP of Delivery Solutions at Orange 142, and Ben Hale, Senior Account Director at Orange 142, alongside Amy Warner. This session promises to provide invaluable insights for those who want to navigate the AI-driven landscape efficiently and to learn about real-world executions that lead to successful outcomes.

Conclusion

The collaboration between Orange 142 and Pigeon Forge exemplifies a forward-thinking approach to digital marketing amid a rapidly evolving technological landscape. With continued advancements in AI shaping the industry, those who choose to embrace change and adapt their strategies accordingly will position themselves for long-term growth and success.

To register for the webinar and ensure your brand remains visible in the age of AI-driven search, click here.