HUMAIN Sport Launched as HUMAIN Acquires Majority Stake in ai.io to Advance AI Sports Technology

HUMAIN Sports Launch: A New Chapter in AI-Powered Sports Technology

On February 10, 2026, HUMAIN announced its latest venture, HUMAIN Sport, at the PIF Private Sector Forum. This new initiative follows HUMAIN's significant acquisition of a controlling stake in ai.io, a London-based company renowned for its innovative sports technology powered by artificial intelligence. This strategic acquisition denotes HUMAIN's commitment to revolutionizing the sports industry with advanced AI solutions that enhance athlete participation, performance, and engagement.

The Vision Behind HUMAIN Sport

The coalescence of resources and expertise from HUMAIN and ai.io aspires to establish a comprehensive AI-backed ecosystem for sports. HUMAIN Sport aims to bridge the gap between cutting-edge technology and sports, facilitating wider access to athletic activities and boosting the overall experience for fans, coaches, and athletes across various levels.

HUMAIN's CEO, Tareq Amin, expressed that “sports is one of humanity's strongest connective forces, and at HUMAIN, our mission is to link human potential with artificial intelligence.” He emphasized the importance of this initiative in empowering athletes, enhancing participation, and refining performance throughout the global sports community.

Accelerating Growth in Sports Technology

The synergy from this acquisition enables HUMAIN to leverage ai.io's technology and established foothold in the sports arena, fostering rapid international expansion and the development of novel use cases. By utilizing ai.io's technological prowess, HUMAIN plans to roll out AI solutions that benefit not only professional athletes but also amateurs and grassroots participants.

HUMAIN Sport will provide integrated AI platforms tailored to enhance athlete development based on data analytics, improve performance assessments, and support smart facilities, creating innovative interactions between digital platforms and sports enthusiasts. The advanced technology will also empower coaches and organizations, arming them with critical insights for training and performance optimization.

A Booming Future for AI in Sports

Darren Peries, Founder and CEO of ai.io, noted that the collaboration with HUMAIN amplifies the reach and impact of their technology. Together, they aim to deploy AI solutions that sustain athletes and sports organizations at all levels while contributing to the growth and evolution of sports technology both in the region and globally.

The ambitious launch of HUMAIN Sport is poised to transform the landscape of sports technology, focusing not only on the immediate sports community in Saudi Arabia but attending to broader international markets. This strategy supports HUMAIN's overarching aim of establishing itself as a leader in artificial intelligence across various sectors, with sports being a key focus.

With the combination of HUMAIN's robust AI infrastructure and the innovative capabilities of ai.io, HUMAIN Sport is set to deliver scalable solutions not only in professional and amateur sports but also extending into related fields such as education and health.

Conclusion

As HUMAIN Sports embarks on this journey, it stands on the cusp of enabling a new era in sports technology. By harnessing the power of AI, HUMAIN aims to foster an inclusive, engaged, and high-performing sports environment conducive to everyone—from budding athletes to seasoned professionals. The coming months promise to reveal a series of collaborative partnerships and advancements in sports technology, marking a pivotal expansion in the sector's digital transformation over the next few years.

For more information about HUMAIN and their new sports initiative, visit www.humain.com and follow them on LinkedIn and Twitter for the latest updates.