Transforming Labor Shortages into Travel Opportunities with Otetsutabi: An Insightful Review

Transforming Labor Shortages into Travel Opportunities with Otetsutabi

In Japan, many local businesses are facing significant workforce shortages, especially during peak seasons. Enter Otetsutabi, a unique service that seamlessly connects these businesses with individuals eager to travel while working. Scheduled to be featured in the highly anticipated publication "Business Model 3.0 Dictionary" by KADOKAWA on January 26, 2026, Otetsutabi is not just improving labor situations; it's also redefining travel.

Overview of Otetsutabi

Otetsutabi operates a matching service that links local businesses struggling with labor shortages—like hotels, farms, and tourist facilities—with travelers looking to earn a living during their journeys. For many, this arrangement reduces the financial burden of traveling, as participants can earn money while discovering new places and cultures.

A Shift in the Business Landscape

The upcoming book, "Business Model 3.0 Dictionary," is the sequel to the bestselling "Business Model 2.0 Dictionary" and has already printed over 130,000 copies globally. The authors have pivoted their focus from static to dynamic business models, emphasizing the importance of adaptability and co-creation in today's rapidly changing environment. Within this context, Otetsutabi is featured as a prime example of a business that has effectively navigated market changes by creating new connections and opportunities.

The Summary of Otetsutabi's Impact

In the book, Otetsutabi is highlighted in Chapter 2, which discusses expanding into new markets and regions. This emphasis reflects Otetsutabi's innovative approach—rather than purely expanding in size, the company adapts its structures and relationships according to regional differences. The book contrasts Otetsutabi's business model evolution from 2018 to 2025, showcasing how

- BEFORE (2018): Initially, the platform established a matching service to address regional labor shortages while appealing to travelers interested in a working vacation.

- AFTER (2025): By collaborating with local governments and private companies, Otetsutabi has transformed into a more holistic ecosystem that fosters sustainable interactions—resulting in approximately 60% of participants continuing to engage with the regions they worked in, which includes revisit trips, purchases, or even relocating.

Challenges and Opportunities

Otetsutabi actively seeks businesses across various sectors—agriculture, hospitality, and more—that are grappling with workforce shortages. They invite these businesses to connect, offering free registration and job listings, especially as they face challenges such as lack of local workforce and seasonal demand spikes.

Collaborative Efforts with Local Governments

Currently collaborating with over 70 municipalities—including Naruto City in Tokushima Prefecture and Yamanouchi Town in Nagano Prefecture—Otetsutabi is a pivotal force in enhancing employment levels in rural areas. The partnerships not only focus on tourism but also on building relationships with the local community and economy.

The Benefits for Travelers and Local Businesses

Travelers shoulder their transportation costs to their work destinations but earn money, making trips economically viable. Through day-to-day engagements with locals, travelers get a richer cultural experience that standard tourism often lacks. On the other hand, businesses from across Japan—encompassing more than 2,200 placements—benefit from a flexible workforce that they can tailor to fit their needs, from weekend help to longer stints. As guests explore during their free time, they further contribute to the local economy.

A Surge in User Registrations

The service has seen remarkable growth, with user registrations climbing from 5,000 in 2021 to over 95,000 by January 2026. Initially popular among younger demographics seeking summer jobs, Otetsutabi is increasingly attracting those in their 50s and beyond, particularly as more people consider relocating to rural areas after early retirement. This shift is driven by economic changes prompting individuals to seek affordable travel options while benefitting from flexible work conditions.

The Vision for the Future

Otetsutabi aims to reshape how labor shortages are perceived, presenting them as opportunities for new travel experiences. By fostering genuine connections between work and leisure, they are cultivating lasting relationships between temporary workers and the locales they engage with. Through these interactions, Otetsutabi hopes to build a sustained community and encourage deeper bonds with Japan's diverse regions.

Interview and Participation Opportunities

Through its innovative approach, Otetsutabi seeks to promote this new style of travel and workforce engagement throughout Japan. They welcome any interested parties for interviews or discussions about potential collaborations.

For media inquiries or to learn more about Otetsutabi, please contact:
Otetsutabi Public Relations
TEL: 080-5010-5175
Email: [email protected]