Hisense Kicks Off Countdown to FIFA World Cup 2026™ with Next-Gen Home Entertainment and Smart Living

Hisense's Countdown to FIFA World Cup 2026™

Hisense, a leading name in consumer electronics and home appliances, has officially initiated its global campaign to mark the 50 days countdown to the FIFA World Cup 2026™. As a proud three-time official sponsor of the FIFA World Cup, which began in 2018 and will continue through 2022, Hisense leverages this monumental sports event as a platform to showcase its latest flagship products that aim to enhance the fan experience of watching and connecting with football.

Revolutionary Display Technology

At the core of the Hisense World Cup product lineup is an innovative display technology called RGB MiniLED. Leading the charge are the flagship UR9 series and the premium UX series. Powered by a sophisticated RGB MiniLED backlighting system and equipped with the Hi-View AI Engine RGB processor, the UR9 series accomplishes a remarkable 100% BT.2020 color gamut coverage, delivering breathtaking accuracy and vibrancy. With a native refresh rate of 180 Hz and a 4.1.2 surround sound system fine-tuned by Devialet, this series promises to deliver stadium-quality visuals and sound directly into the living rooms of fans.

In a recent event held at FIFA's Home in Zurich, Hisense revealed its latest series of RGB MiniLED TVs while confirming its role as the exclusive supplier of Video Assistant Referee (VAR) review monitors for the FIFA World Cup 2026™ in the United States, Canada, and Mexico. This collaboration ensures that VAR rooms are outfitted with Hisense RGB MiniLED televisions, which feature high color accuracy and a wide color range, providing clear and authentic live footage for referees during matches.

Elevating Home Entertainment

Hisense is redefining home entertainment with its state-of-the-art laser display portfolio, led by the XR10 and L9Q models. The XR10 laser projector boasts next-generation processing capabilities with 6,000 lumens brightness and a contrast ratio of 60,000:1, alongside intelligent projection capabilities that can expand to an impressive 300 inches. The L9Q Laser TV, which garnered attention from FIFA President Gianni Infantino at CES 2026, generates stunning cinema-quality visuals up to 200 inches with ultra-short throw projection and vivid color accuracy. Together, this premium laser ecosystem transforms any home into a vibrant, stadium-like arena, capturing the excitement and ambiance of the FIFA World Cup 2026™ in the viewers' living spaces.

Smarter Living Solutions

Beyond entertainment, Hisense’s appliance portfolio enhances the overall game-day experience through smarter, connected living. The award-winning U8 air conditioner blends sleek design with efficient climate control, while the PureFlat Smart Series refrigerator, based on ConnectLife platform, enables seamless interactions between devices—supporting meal planning, content sharing, and household communication. This introduces a concept of a more social and connected kitchen, bringing fans closer together.

Uniting Fans Around the World

As the countdown to FIFA World Cup 2026™ speeds up, Hisense continues to integrate cutting-edge technology with global sports enthusiasm. The company provides an immersive TV experience, interconnected solutions, and smarter everyday solutions that bring people closer to the game and to each other. Through ongoing innovations in both home entertainment and appliances, Hisense stays true to its mission of 'Innovating a Brighter Life,' turning everyday moments into extraordinary shared experiences on the world's biggest stage.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in appliances and consumer electronics, with operations in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense is the world's number one brand for televisions measuring 100 inches and over (2023-2025). As the originator of RGB MiniLED technology, Hisense remains at the forefront of next-gen innovations. As an official sponsor of the FIFA World Cup 2026™, Hisense is dedicated to engaging with audiences worldwide through global sports partnerships.