#Japan #Tokyo #horse racing #Umatoreka #Netdreamers

Unveiling Umatoreka: A New Frontier for Horse Racing Fans

In an exciting development for horse racing enthusiasts, NetDreamers, headquartered in Shibuya, Tokyo, has officially launched a groundbreaking electronic trading card service known as 'Umatoreka' on May 29, 2026. This unique platform caters specifically to fans of horse racing, allowing them to collect memorable moments related to racehorses, jockeys, and iconic races right from their smartphones.

What is Umatoreka?

Umatoreka enables users to compile and trade digital cards featuring stunning visuals and significant racing information. Beyond mere collection, it also provides a vibrant trading feature, enhancing the way fans interact with their passion for the sport. As the world experiences a digital collection wave influenced by fandom activities, Umatoreka aims to capture and express the enthusiasm of horse racing fans through this modernized concept.

The Essence of Umatoreka

Leveraging NetDreamers' long-standing connection with the horse racing community, Umatoreka has been designed to accumulate and express the excitement and memories of fans. The digital cards showcase photographs of racehorses and provide detailed information about various races, enriched with multimedia presentations. This innovation provides a fresh avenue for fans to preserve and share cherished memories with their favorite racehorses, termed “oshis” in Japanese.

Upon launch, Umatoreka is also offering limited edition trading cards. These special cards can be acquired through various activities such as logging in or completing missions, making the initiation into this new collecting experience intriguing and rewarding.

Key Features of Umatoreka

1. Diverse Gacha Systems: Umatoreka offers a variety of gacha, featuring historical horses and prestigious G1 races. Fans can gather memorable scenes and recollections associated with their preferred racehorses through this engaging collection method.
2. Interactive Trading and Missions: Besides collecting cards, Umatoreka provides numerous other enjoyment avenues. Users can trade their acquired cards within the platform and participate in missions and events, significantly enhancing their experience beyond mere collections.
3. Seamless Netkeiba Account Integration: Umatoreka is designed to connect seamlessly with existing Netkeiba accounts. Users can utilize their Netkeiba points to engage with the gacha feature, making it easily accessible for current Netkeiba users and encouraging broader participation.

Collaboration with HEARTBEATS

Umatoreka is powered by the 'ORICAL®' system developed by HEARTBEATS, another company based in Bunkyo, Tokyo. By combining HEARTBEATS' expertise in electronic trading cards with NetDreamers' rich content and user base, Umatoreka aspires to deliver a compelling digital experience that captures the essence of horse racing.

Future Prospects

The service will evolve further, featuring limited-time projects aligned with G1 race schedules, special exhibitions on legendary racehorses, and collaborations for events. The goal is to provide an immersive realm for fans to create lasting memories with their favorite racehorses, enriching their overall experience.

NetDreamers remains committed to expanding its support for horse racing and enhancing the industry’s overall growth with innovative service offerings, ensuring that thrilling horse racing experiences are continually accessible to fans around the globe.

About Netkeiba

Established in December 1999, Netkeiba has been transforming the landscape of horse racing media by leveraging the power of the internet. The platform provides a wide array of content targeting not just racing fans but also the entire industry, including race news, data on over 550,000 racehorses, and community features that foster interaction among fans. With over 14 million monthly users, it stands as one of Japan's largest horse racing portal sites.

Explore the exhilarating world of horse racing with Netkeiba and embark on your collection journey with Umatoreka today!