#Japan #Tokyo #Webinar #Authense #J-Beauty

Introducing the Webinar

On July 28, 2026, Authense Law Office will host an insightful webinar titled “Exploring the Profound World of 'Efficacy' Advertising Expressions—How Far Can We Push the Legal Limits?”. With a firm motto of “Focus on Emotions,” Authense Law Office aims not only to provide legal solutions but to empathize with clients in addressing their challenges. This free online session will target professionals working in advertising and marketing, as well as legal and compliance departments involved in expression consultations.

Expert Speakers

Leading the discussions are two seasoned lawyers: Yasuta Shinjo, an expert in pharmaceutical law, and Daiki Suma, who has extensive experience in advertising review practices. They will illuminate how lawyers interpret commonly used expressions in advertisements and clarify how far disclaimers can go to mitigate legal risks. The facilitator, Katsumi Akieda, from Authense Consulting, possesses substantial knowledge about the realities of advertising practices in corporate settings, making him ideal to guide the discussions.

Legal Landscape of Efficacy Advertising

In beauty and cosmetic advertisements, the primary discussion point is always “How much can we express regarding efficacy?” Current pharmaceutical regulations in Japan limit efficacy expressions to 56 specific categories, disallowing numerical data or testimonials in advertisements. On the flip side, businesses naturally wish to communicate their product's value as effectively as possible. Every day, professionals must navigate this tension between regulatory requirements and the desire to appeal to consumers.

Furthermore, in April 2026, the J-Beauty Industry Research Group released recommendations on growth strategies, suggesting a potential shift from the current restrictive model to a negative list approach for efficacy expressions, and reconsiderations of numerical statements and testimonials. This signifies that the regulatory landscape may be entering a phase of potential evolution.

During the webinar, lawyer Yasuta Shinjo will summarize the comprehensive framework of these 56 efficacy expressions and the recent trends influencing them. Following this, Daiki Suma will present practical insights on how lawyers analyze common expressions in advertising and the role disclaimers play in these legal evaluations, through specific case examples.

Katsumi Akieda will ensure that attendees from both marketing and legal compliance sectors will glean actionable perspectives applicable to their daily operations.

Target Audience

This webinar is ideal for:

• - Marketing professionals eager to understand the extent to which product efficacy can be communicated under pharmaceutical regulations.
• - Members of advertising and marketing departments wrestling with the acceptability of efficacy expressions.
• - Legal professionals in compliance departments facing inquiries about advertising representation.
• - Individuals wanting to stay updated on the latest regulatory movements affecting beauty and cosmetic advertisements.

Join Us

The free session will take place online via Zoom on Tuesday, July 28, 2026, from 12:00 to 1:00 PM (JST). Registration is required, and we kindly ask that industry competitors refrain from attending due to potential conflicts of interest. Please note that your registration information will be shared within the Authense Group to facilitate this event.

Why Attend?

• - Gain insights from legal experts on navigating advertising regulations in the beauty industry.
• - Understand how to balance compliance and marketing strategies effectively.
• - Be prepared for future changes in the advertising landscape, helping your business adapt to shifting regulatory frameworks.

Authense Law Office stands by its commitment to providing superior legal services to all clients, upholding the values of professionalism and integrity since its establishment in 2005. We look forward to your participation in this enriching experience!