RoboUP Strengthens European Retail Presence with Major Partnerships

RoboUP Expands Its Reach in the European Market



RoboUP, the innovative brand known for its intelligent lawn care solutions, has officially increased its visibility in the European retail sector. This strategic initiative involves partnerships with some of the most prominent retailers in the market, including OBI, Bauhaus, Hornbach, Leroy Merlin, and FnacDarty. With consumers' growing interest in automated lawn care solutions, RoboUP is poised to leverage these partnerships to improve accessibility to its cutting-edge products.

Focusing on Everyday Homeowners



RoboUP aims to make robotic lawn care easier for typical homeowners. Their flagship product, the Raccoon 2 SE, is a compact robotic mower specifically designed for smaller lawns with well-defined physical boundaries. Unlike many competitors that primarily target high-end smart home users, RoboUP focuses on practicality, affordability, and user comfort in daily life.

The Raccoon 2 SE, which is priced below €500, is engineered for gardens of up to 600 square meters. The mower prioritizes simplicity and efficiency, making it a go-to choice for everyday consumers. Its one-button operation allows users to start mowing almost immediately, eliminating the hassle of complex setup procedures.

Innovative Mowing Technology



One of the standout features of the Raccoon 2 SE is its advanced "Full-Map Parallel Mowing" system. Developed using feedback from Kickstarter backers and beta testers, this OTA-optimized technology offers mowing performance that is up to 1.6 times more efficient than traditional random mowing. By mowing in organized stripes and dynamically adjusting mowing angles while it operates, the Raccoon 2 SE delivers not only effectiveness but also a closer-cut lawn appearance.

This innovative approach stands out in the industry and represents one of the most efficient methods available for AI-vision-based robotic mowers deployed in real residential settings. The mower is equipped with several features designed to enhance its functionality, including:
  • - A built-in AI camera for obstacle avoidance
  • - Bumper sensors for additional safety
  • - Rapid charging capabilities, allowing for 70 minutes of fast charging and 150 minutes of run time
  • - The ability to tackle slopes up to 36%
  • - Compact navigation suitable for tight spaces
  • - A quiet operation at ≤56dBA
  • - Automatic recharging
  • - Rain protection features

Upcoming Live Demonstration



To showcase the capabilities of the Raccoon 2 SE in a practical context, RoboUP will host a live demonstration on YouTube on May 26, 2026. This event will highlight the mower's navigation skills, user-friendliness, and suitability for smaller lawns with clear boundaries. This is an exciting opportunity for potential customers to see the Raccoon 2 SE in action and understand its benefits first-hand.

Availability and Pricing



The Raccoon 2 SE is now available through participating retailers and official RoboUP sales channels. Its suggested retail price is set at €629, with a promotional offer currently reducing this to €499, providing consumers with a discount of €130. For more information, customers can visit the Amazon Store DE, Amazon Store FR, or the Official RoboUP Store.

RoboUP's expansion into the European market signifies a significant step toward making intelligent lawn care accessible to a broader audience, meeting the increasing demand for automated gardening solutions across the region.

Topics Consumer Products & Retail)

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