In a groundbreaking achievement, Frontier Inc., based in Ebisu, Shibuya, Tokyo, has announced the successful completion of its "Doubling Average Salary by 2027" project, two years ahead of schedule. Originally launched in April 2023, with the goal of increasing average employee earnings to 1.5 million yen (approximately $6,500), this initiative has resulted in an unprecedented 52% increase in average salaries by October 2023, achieving 103% of its three-year progress target.
Under the leadership of CEO Masahiro Takahashi, Frontier has outlined ambitious plans to uplift the earnings of all employees, committing to a salary increase that aims for a maximum multiplier of 3 times (approximately 13 million yen), a minimum of 1.2 times (approximately 520,000 yen), and an average increase of 1.5 times (approximately 650,000 yen) within five years.
Overview of the Salary Increases
The initiative began with a comprehensive review of the company’s salary structure. The new pay grading system, introduced in October 2023, was designed in response to rising living costs spurred by inflation. The adjustments included a 10% salary increase based on this revised evaluation system. The company is not only focusing on monetary compensation but is also striving to create a culture that encourages employees to embrace the 3C framework: Chance, Challenge, and Change.
Here’s a timeline of key developments in Frontier’s salary initiative:
- - October 2023: Salary System Revision
New salary tables reflecting inflation were introduced, leading to an average salary increase of 10%.
- - April 2024: Increased Starting Salaries
The salary scale was updated to raise the initial salaries for new graduates and existing employees.
- - October 2024: Specialist Salary Structure Added
A new salary table focusing on speed and results was established, further increasing employee earnings by 52% compared to April 2023.
- - April 2025: Continued Salary Upgrades
Similar to previous amendments, starting salaries for new graduates were again raised alongside adjustments for current employees.
- - October 2025: Achievement of Salary Goals
Thanks to performance evaluations based on company operations after April 2025, Frontier met its ambitious salary increase target of 1.5 times its previous levels two years early.
Background and Objectives for the Increases
Several pressing social issues prompted these substantial salary adjustments. These include the increasing cost of living, particularly influenced by rising utility costs and food prices, which have led to a decline in real wages. Frontier aims to address this social challenge through enhanced financial support for employees.
Furthermore, the company recognizes the need to bolster overall organizational competitiveness and encourage career development through merit-based pay and performance-linked bonuses. In anticipation of a potential decrease in the labor force and a growing shortage of skilled talent, employment conditions have been improved to strengthen recruitment efforts in both mid-career and fresh graduate markets.
With a core value of "Realizing Aspirations," Frontier is committed to enhancing transparency and equality in the workplace, ensuring that every employee, regardless of gender or age, has equal opportunities to grow and take on challenges. The company has been recognized as a "Health and Productivity Management Excellent Company" by the Ministry of Economy, Trade and Industry for multiple years, emphasizing its commitment to nurturing a healthy and supportive work environment.
In the future, Frontier continues to prioritize creating a work atmosphere that enhances job satisfaction and promotes sustainable job engagement.
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Company Information
- - Name: Frontier Inc.
- - Headquarters: 4-20-3 Ebisu, Shibuya, Tokyo, Japan
- - CEO: Masahiro Takahashi
- - Business Activity: Operation of the business matching agent "Ready Crew"
- - Founded: November 2009
- - Website: Frontier Inc.
The information shared herein is accurate as of the publication date and may change due to time and subsequent events.