Wimo Launches New Experience Center 'BASE WIMO' in Saitama for E-Bikes

Wimo Unveils ‘BASE WIMO’ Experience Center in Omiya, Saitama

Wimo, a prominent company in the electric bike industry, is set to launch its new experience center, ‘BASE WIMO,’ on April 3, 2026, in Omiya, Saitama. This grand opening marks Wimo’s first direct-operated shop in three years and aims to redefine the perception of electric bikes through immersive experiences and community interactions.

Established in 2020, Wimo initially captivated audiences with featuring the ‘COOZY,’ an electric assist bike designed to look more like a traditional bicycle than a piece of tech. The company has continuously evolved its line-up, introducing more models tailored to different markets. This includes the ‘Wimo Kids’ bicycles, which are now available in various sizes from 16 to 26 inches. Additionally, the upcoming ‘COOZY Light’ model is set to launch in 2024, striving for enhanced rideability. Earlier this year, Wimo also debuted the ‘URBAN BELT 650,’ a streamlined electric cross bike perfect for everyday use.

‘BASE WIMO’ will not only serve as a showroom but become a vibrant community hub, facilitating connections among people, services, and local activities. Unlike the previously established showroom ‘CASA WIMO,’ which focused on private lifestyle suggestions, BASE WIMO is designed as an open space for shared experiences and social interactions. Visitors can marvel at various bike models, including the COOZY, COOZY Light, URBAN BELT 650, and Wimo Kids, all showcased to embody Wimo’s vision for future urban mobility.

To foster an engaging experience, BASE WIMO will offer test rides, allowing customers to feel the difference of their high-quality electric bikes firsthand. This hands-on approach will highlight Wimo's commitment to customer satisfaction, promoting a personal connection between the riders and the brand. The center will also encourage community building, inviting locals to participate in various activities devised to enhance their cycling journeys.

During the preview period from April 3 to 19, 2026, BASE WIMO will open on weekends and host a range of promotional campaigns, providing a perfect opportunity for residents and bike enthusiasts to visit and experience what Wimo has to offer. The center will operate from 10:00 AM to 6:00 PM, inviting everyone to explore the latest innovations in electric mobility.

Located at 2-290 Higashimachi, Omiya, Saitama, the launch of BASE WIMO is anticipated to encourage more people to embrace cycling as a convenient and sustainable mode of transport. Wimo has expressed a commitment to utilizing this venue as a testing ground for new services and initiatives, further consolidating its role in the mobility landscape.

Wimo focuses on the design, development, import, and sale of bicycles along with promoting general mobility solutions. For more details on collaborations and product inquiries, please visit Wimo’s official website at wimo.co.jp.

Stay tuned for more exciting developments as Wimo continues to innovate within the electric bike market!