#Japan #South Korea #Tokyo #Awards Ceremony #Be Forward

BE FORWARD's 7th Annual Awards in South Korea

On December 11, 2023, BE FORWARD CO., LTD, a leader in cross-border e-commerce, conducted its 7th Annual BE FORWARD Awards at the Grand Ballroom of the Sheraton Incheon Hotel. This inclusive event saw participation from 73 companies and a total of 146 attendees, significantly outpacing last year's turnout of 38 companies and 76 individuals. The awards serve to express appreciation for the local suppliers and partner businesses, reinforcing BE FORWARD's presence in the South Korean market.

Purpose of the BE FORWARD Awards

The BE FORWARD Awards recognize and honor outstanding contributions from partners and suppliers in a spirit of gratitude and collaboration. This year, the ceremony featured the company’s directors, including Eiichi Mizuyama, head of South Korean operations, and Hirokazu Yamakawa, the CEO, who celebrated the notable achievements across nine different award categories. Their presence underscored BE FORWARD's enduring commitment to strengthen its partnerships and acknowledge shared efforts throughout the year.

Background of the Event

Established in 2021, BE FORWARD's South Korean branch has rapidly evolved into a crucial export hub for left-hand drive vehicles. Looking ahead to 2025, the company anticipates impressive results, projecting a 25% increase in vehicle sales and over $40 million in revenue growth compared to the previous year. The primary export destinations include Africa (38%), South America (23%), and the Caribbean region (18%). The high demand for diesel SUVs has played a significant role in this growth.

Additionally, this year BE FORWARD has entered cooperative agreements with Autoplus Co., Ltd., a total automotive solutions company, and Autohands Co., Ltd., which operates a digital platform for used vehicles. This collaboration aims to integrate auction vehicle data, thereby establishing a robust platform foundation in the South Korean market.

During the awards ceremony, local agents shared insights into the latest market trends and evaluations of South Korean vehicles, fostering a deeper understanding of the regional automotive landscape.

BE FORWARD is committed to further strengthening collaborations with partners and suppliers to serve as a global bridge in the used car market, continually evolving to meet emerging demands and opportunities.

Company Overview

• - Company Name: BE FORWARD CO., LTD.
• - Founded: March 10, 2004
• - Capital: 500 million yen
• - Representative: Hirokazu Yamakawa (CEO)
• - Headquarters: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato, Tokyo 106-6137, Japan
• - Number of Employees: 326 (as of August 2025)
• - Business Activities: Sale and export/import of used automobiles and automotive parts, operation of e-commerce sites, among other activities.
• - Performance: Annual revenue of 118 billion yen (FY 2024 ending June) and global sales of 156,000 vehicles (FY 2024 ending June).
• - Website: Corporate Site
• - EC Site: BE FORWARD
• - PochiLogi: PochiLogi