#USA #Austin #Eyewear #Vooglam #Style Underground

Vooglam's Daring Rebranding Efforts

Vooglam, a cutting-edge eyewear brand known for pushing design boundaries, has recently undergone a comprehensive rebranding initiative. This transformation aims to reposition the brand at the crossroads of today's hottest style tribes and mainstream fashion. Central to this rebranding is the roll-out of seven distinct product lines and a newly launched ambassador program, dubbed 'The Style Underground'.

The revamped Vooglam website is designed to elevate eyewear as the ultimate accessory for personal expression. Featuring a curated selection of frames inspired by culturally significant moments and movements, the brand embraces a two-pronged approach. It translates bold and expressive style tribes, including Ravers and Afropunks, into meticulously designed collections, while simultaneously inviting members of these subcultures to join the global Vooglam community through 'The Style Underground'.

Each product line, ranging from 'Retro Radio' and 'Pan Africa' to 'Cyberpunk' and 'Rave Culture', authentically incorporates motifs, details, and vocabulary from distinct subcultures. This allows wearers to 'show their vision', whether it's bold and vibrant or subtle and sophisticated. Every collection reinterprets and subverts the tropes associated with a specific subculture, ensuring that precision and innovation remain at the forefront of the brand's ethos.

On the ambassador front, 'The Style Underground' connects influential insiders immersed in the latest creative currents within these communities. The program fosters a shared passion between these ambassadors and Vooglam, emphasizing a commitment to authenticity and representation. Participants receive early access to products, invitations to exclusive events, and opportunities for co-creation—striking against the trend of brands exploiting creative communities without proper recognition. This vision reflects Vooglam's mission to cultivate a global community by translating subcultural authenticity into personal style.

While aesthetics are undeniably a priority, Vooglam also emphasizes the functionality of its eyewear. Each frame is crafted using advanced materials and cutting-edge techniques. The brand's prescription lenses and functional eyewear—including UV protection, blue light filtering, and specialized driving glasses—illustrate that while style is paramount, practical needs have not been neglected.

The newly rebranded offerings are now available across all Vooglam platforms, including their website, mobile app, and social media channels. Fresh styles and collections will be introduced monthly, attracting fashion enthusiasts, subculture aficionados, and eyewear collectors alike. Vooglam invites everyone to explore its collections and join its mission to redefine eyewear as the quintessential accessory for fearless self-expression.

For further information on Vooglam and 'The Style Underground', visit Vooglam's official site or follow them on social media @Vooglam.

About Vooglam

Founded in 2017, Vooglam has been creating high-quality eyewear inspired by contemporary style tribes, turning functional eyewear into tools of personal expression. With almost 2,000 unique frame designs available in over 170 countries and a customer base exceeding one million, Vooglam caters to every style and need. The brand combines functional visual solutions with meticulously crafted subcultural design elements, offering fully customizable sunglasses and prescription lenses. Vooglam's portfolio encompasses a striking range, from bold to subtly creative pieces, all made with premium materials and rigorous quality control to consistently innovate how consumers express themselves through eyewear.