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Configit's New Value-Added Reseller Program

On February 19, 2025, Configit, the global leader in Configuration Lifecycle Management (CLM), unveiled its innovative Value-Added Reseller (VAR) program aimed at middle-market customers. The launch of this initiative signifies a substantial milestone in expanding Configit's community of resellers and service providers, reinforcing its commitment to offering tailored solutions to clients in the ever-evolving marketplace.

The VAR program is designed to highlight the maturity of the CLM market, indicating that Configit is well-prepared to meet the needs of medium-sized enterprises. Recently, the company established partnerships with its two inaugural value-added resellers, showcasing a strategic initiative to broaden collaboration and enhance business opportunities within this segment.

Max Mirbaz, the Vice President of Global Partners at Configit, expressed enthusiasm regarding this program, stating, "The VAR initiative marks a new chapter in our business, ensuring we are primed to provide access to our industry-leading Configuration, Pricing, Quoting (CPQ), and CLM solutions to those servicing the mid-market. We will partner with a select number of VARs that will work closely with us to expand their market reach and offer unparalleled configuration solutions."

This new strategic marketing approach underscores Configit’s dedication to innovation while offering customers and partners a wider range of comprehensive and flexible service options. Such enhancements are expected to drive efficiency and growth, allowing customers in the medium market to benefit from solutions that are better tailored to their specific needs. By focusing on strategic partnerships, Configit aims to leverage collective expertise to fuel impactful advancements within the industry, establishing new standards that foster broader innovation and improvements.

A testament to the program's potential impact is the perspective shared by Enrico Magnone, Strategy Officer and Partner at Coolshop Srl, one of Configit's partners. He articulated, "Collaborating with Configit enables us to better equip businesses with the power of Configuration Lifecycle Management. We look forward to expanding our collaboration to transform enterprise sales processes as customer expectations evolve and digitalization continues."

The addition of the VAR program represents a significant forward movement in the market, effectively promoting innovation and establishing new growth opportunities for resellers. It provides an environment where partners can align their strategies and enhance new business growth by tapping into a broader network while maintaining a strategic focus on their clients.

Configit's commitment to offering adaptable and high-quality configuration management solutions is supported by its patented Virtual Tabulation technology. This cornerstone technology, which enables rapid and efficient management of complex product configurations, has defined Configit's comprehensive offerings and solidified its position as a key player in the CLM landscape. With a dedicated focus on enhancing user experience and operational efficiency, Configit's initiatives are set to reshape how medium-sized enterprises approach configuration management.

In conclusion, the launch of Configit's Value-Added Reseller program marks a pivotal moment in the CLM sector, underscoring the significance of collaboration and strategic partnerships in driving the industry's future. By fostering a community focused on collective growth and innovation, Configit is well-positioned to lead the charge in empowering businesses with essential tools for success in an increasingly complex marketplace.