#Japan #Tokyo #Tsuruno Takeshi #Oto #Ymobile

A Heartwarming Debut

In a touching new campaign titled "18 Years Scroll," Tsuruno Takeshi, a popular entertainer, shares the screen with his daughter Oto for the very first time. Launched on March 17, 2026, this Y!mobile commercial has already garnered an impressive 3.6 million views within just a week, showcasing the impact of family memories captured over nearly two decades.

Capturing Time Through Technology

The advertisement takes a unique documentary format, using over 6,000 photos and videos saved on Tsuruno’s smartphone. These snapshots document the family's journey over 18 years, providing a personal and relatable perspective of their experiences. From milestones to everyday moments, each image encapsulates the profound relationship between father and daughter.

A Meaningful Message

The heart of the campaign is to convey the idea that smartphones have become "containers of memory" in our daily lives, evolving from mere communication tools to essential devices that help us record and cherish fleeting moments with loved ones. The tagline "It has been 18 years since smartphones became a part of Japan. Cherish those irreplaceable days. Forever." reflects this sentiment, reiterating Y!mobile's commitment to fostering connections as a reliable partner in customers' lives.

An Emotional Retrospective

During an interview about the CM shoot, both Tsuruno and Oto shared personal anecdotes from their past. Oto expressed her initial belief that her father was often absent during her childhood due to work commitments. "Looking back at the photos reminded me how present he actually was. He took the time to be there for me, despite my assumptions."

Tsuruno, reflecting on the busy years, noted: "I remember feeling a sense of regret for not being more available. However, seeing these images, I realize we spent more time together than I thought. It feels like a confirmation after all these years."

Family Dynamics and Growth

The commercial captures not only their familial bond but also their respective growth. Oto recounted moments that left a lasting impression on her, like observing her father's dedication to his work and studies. This inspired her, especially when she faced challenges of her own, including homesickness during her time studying abroad.

In one memorable instance, Tsuruno narrated the amusing occasion when Oto, at just two and a half, surprised him with her English fluency after attending an international school. He reminisced, laughing about how she wrote a letter to Santa, humorously noting how Santa's response had a typo.

A Natural Performance

As they engaged in their first CM shoot together, Oto expressed how she found the experience natural and effortless. Surprisingly adept at handling the demands of the shoot, she explained, "I often create videos with my sister, so I was already familiar with positioning and maintaining my composure in front of the camera."

Tsuruno reflected on how incredible it is that today’s youth naturally adapt to digital technology, making the shoot experience seamless and enjoyable for both of them.

About Tsuruno Takeshi

Tsuruno Takeshi has been a multifaceted entertainer since he captured hearts as the lead character in "Ultraman Dyna" during 1997-98. Actively involved in childcare, he earned certifications in early childhood education and child psychology. A parent of five, his hobbies range from fishing to camping, showcasing a well-rounded personality.

Conclusion

The Y!mobile commercial, set to resonate with families across Japan, highlights the importance of cherishing shared moments and memories, ultimately demonstrating the unique connection technology helps foster between loved ones. The heartfelt collaboration between Tsuruno and Oto promises to be a memorable milestone in their family's narrative.

Watch the commercial here and embrace the power of cherished memories captured throughout the years.