Everfi Launches New Brand Identity to Empower Financial Education for All Families

Everfi's Bold New Beginning

On September 30, 2025, Everfi, a leader in financial education, unveiled a bold new brand identity aimed at revolutionizing financial literacy for families across America. This launch signifies a major shift in Everfi's mission to connect educational institutions and businesses, thereby enhancing the essential skills needed to thrive in today's rapidly changing economic landscape.

A Commitment to Financial Literacy

For nearly twenty years, Everfi has pioneered educational programs designed to empower individuals with the knowledge required to navigate today's complex financial environment. CEO Ray Martinez stated, "Our brand evolution represents a renewed commitment to helping every student, family, and adult unlock pathways to long-term financial stability and success. When we invest in financial education, we strengthen society as a whole." This ethos reflects the company's intention to advance the mission of democratizing financial education across various demographics, making it more accessible for everyone, regardless of their socio-economic background.

Expanding Financial Education in Schools

The timing of Everfi's new brand is particularly noteworthy, as there has been a dramatic increase in states mandating personal finance education within high school curricula, rising from 11 states in 2021 to 29 states in 2025. This growing trend showcases a national push towards recognizing the importance of financial literacy for our youth, especially as they wrestle with rising living costs and an overwhelming amount of student debt. Yet, many of these educational mandates remain underfunded, creating gaps that Everfi aims to fill. The company's innovative programs equip millions of students with vital financial skills annually, ensuring they are prepared to tackle real-world challenges.

Recently, studies like the longitudinal research from the MassMutual Foundation have highlighted the enduring benefits of Everfi’s K-12 financial education initiatives. This initiative underpins Everfi's continuing dedication to harness the potential of school partnerships and enhance the overall student financial landscape. Furthermore, Everfi's involvement in initiatives like California’s CalKIDS program illustrates the company's desire to broaden access to vital financial resources, which ultimately fosters long-term financial health.

Transforming Adult Financial Education

Yet Everfi's vision doesn't stop at K-12 education. Their flagship platform, Achieve™, represents a transformative approach to adult financial education, evolving from its roots as a wellness tool into a robust engine for engagement and marketing. Financial institutions are increasingly adopting Achieve to create tailored learning experiences, promising greater financial acumen and deeper customer loyalty. The platform helps financial organizations foster customer relationships by integrating educational content with pertinent financial products that address customer needs at critical moments.

By offering personalized tools for managing debt, building emergency funds, and planning for retirement, Everfi is not only imparting knowledge but also catalyzing behavioral changes that benefit both the consumer and the institution. According to Jenny Hoffman, Chief Marketing Officer, “Our new brand identity is a bold reflection of our purpose to forge deeper connections between businesses and communities, ensuring education becomes a bridge to limitless opportunities.”

The Power of Community Partnerships

At the heart of Everfi's strategy is the understanding that collaboration is key in spreading financial literacy. By partnering with schools, community organizations, and employers, Everfi is bridging the educational gaps, ensuring that financial knowledge is accessible to everyone, from school-aged children to adults.

The new brand also emphasizes the need for strategic partnerships by establishing trust and fostering deeper community ties, reinforcing the idea that financial literacy is not a privilege but a fundamental right. By implementing innovative educational programs across various touchpoints, Everfi is on track to fulfill its mission of ensuring that financial access is available to all, not just a select few.

In conclusion, Everfi represents a beacon of hope in the evolving landscape of financial education. By enhancing its brand and reaffirming its commitment to empowering individuals through knowledge, Everfi is paving the way for a financially informed generation. To learn more about the ways in which your financial institution can support community empowerment through education, visit everfi.com.