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BayCruise Establishes New Holding Company for Enhanced Growth

On September 1, 2023, BayCruise Co., Ltd., headquartered in Shibuya, Tokyo, announced it will set up a new holding company named BayCruise Group Holdings, through a share transfer aimed at strengthening its management structure. This significant change is part of BayCruise's strategy to enhance long-term planning and operational efficiency across its various business units.

Enhanced Management Structure

The newly formed holding company will be responsible for overseeing the entire group's mid- to long-term plans, providing management guidance to its subsidiary companies, and allocating investments towards new growth areas, including mergers and acquisitions (M&A). This strategy aims to elevate the overall value of the group and expand its operations.

BayCruise will continue to manage its core businesses with enhanced responsibility and autonomy. The company has reaffirmed its commitment to growing its operations with the same vigor as before, indicating a stable future while adapting to new market challenges.

Leadership Changes

With the establishment of the new holding company, there have been significant leadership changes effective September 1, 2023. Below is a summary of the executive changes that will steer the new organizational structure:

• - Yuu Kubota will serve as the CEO of BayCruise Group Holdings, transitioning from his previous role as the Chairman of BayCruise.
• - Shigeru Sugimura has been appointed as the Chairman of BayCruise, moving from his previous position as CEO.
• - Masayoshi Furumine will continue as the President of BayCruise while also taking on the Directorship role within the new holding company.
• - Additional board members include Tsutomu Kajimura, who will manage economic strategies and M&A, and Takahiro Iida, overseeing property operations.

These changes reflect a forward-thinking approach to management and strategy, aiming to optimize the performance of individual business units under a unified corporate governance structure.

Company Overview

BayCruise Group Holdings:

• - Establishment Date: September 1, 2023
• - Location: Shibuya, Tokyo, 1-23-21
• - Capital: 300 million yen
• - Key Executive Positions:

- Yuu Kubota, CEO
- Shigeru Sugimura, Director
- Masayoshi Furumine, Director

BayCruise Co., Ltd.:

• - Founded: July 22, 1980
• - Location: Shibuya, Tokyo, 1-23-21
• - Capital: 300 million yen
• - Key Executive Positions:

- Shigeru Sugimura, Chairman
- Masayoshi Furumine, President
- Tsutomu Kajimura, Director overseeing further strategic initiatives.

Future Directions

BayCruise's decision to launch a holding company model is expected to facilitate efficient control over diverse business operations, ensuring smoother strategic direction amidst the dynamic global market. As the brand continues its journey in retail and service sectors, the management team assures stakeholders of its commitment to leverage collective strengths for greater success. This strategic move aligns with corporate best practices, promising agility and focused growth in responding to industry demands.

With a solid foundation and a vision for growth, BayCruise is poised to continue its legacy and expansion—under a structure that prioritizes innovation and responsiveness.