#Japan #Tokyo #AI Management #GLOBIS #LuckyFes

GLOBIS Launches Special Course on Entertainment Management

GLOBIS, a prominent player in executive education, is launching a unique program titled "Learn Entertainment Management in the Age of AI" targeting corporate clients in conjunction with the 5th anniversary of the music festival LuckyFes. This special initiative offers an opportunity for participants to delve into real-world applications of entertainment management through a combination of case discussions and onsite experiences.

Overview of the Course

This immersive, two-day program is designed to explore key principles of designing experiential value that moves people and fosters empathy. Participants will learn how to cultivate a co-creation business model that involves various stakeholders while linking management strategies with practical fieldwork. The course includes a pre-learning session and an onsite visit to the LuckyFes festival, which is regarded as a pioneering model for regional revitalization.

On June 23, 2026, GLOBIS will hold a special discussion session at its Tokyo campus featuring Yoshito Hori, the founder of LuckyFes and the president of GLOBIS, alongside Masatada Kobayashi, Chief Culture Officer of Rakuten Group. They will address themes such as launching new businesses, decision-making in times of adversity, revenue structure reform, and strategies for creating regional platforms, followed by a Q&A.

Participants will also visit the LuckyFes festival on August 11, 2026, at the Hitachi Seaside Park, where they can enjoy an array of performances from top artists including Maki Ohguro, Kaela Kimura, and more. The festival not only provides entertainment but also offers insights from industry leaders through a series of backstage tours, experiential activities, and concluding fireworks. This approach equips attendees with practical knowledge in event design, co-creation, and brand building.

Learning Opportunities

The course is tailored for executives seeking to enhance customer experiences and brand values through strategic event management. It aims to teach participants how to effectively conceptualize and execute ideas that address the challenges faced within various industries, particularly in cultivating impactful experiences that resonate with audiences.

Recognizing the increasing importance of experiential value amid the rise of digitalization and evolving consumer touchpoints, this program directly responds to the need for strong execution capabilities that can navigate the complexities of modern business landscapes.

Background of LuckyFes

In 2022, GLOBIS, through its subsidiary LuckyFM Ibaraki Broadcasting, launched the unique music festival LuckyFes, themed around a celebration of music, food, and art, marking its serious entry into the entertainment sector. The festival aims to create a theme park-like environment where diverse musical genres converge, enabling participation from all generations, thus attracting an audience of 80,000 in its previous year.

The upcoming LuckyFes’26, set to take place continuously for four days from August 8 to 11, 2026, aims to feature 114 illustrious artists and welcomes over 100,000 attendees. It's a groundbreaking attempt at hosting a four-day music festival in Japan, thereby further fostering community engagement and economic revitalization.

Course Details

The special learning session will take place at the GLOBIS Tokyo campus on June 23, 2026, featuring dinner and insightful case discussions led by executives engaged in entertainment and culture.

• - Date: June 23, 2026
• - Location: GLOBIS Tokyo, 9F Conference Room
• - Content: Discussion session featuring Yoshito Hori and Masatada Kobayashi
• - Fee: 180,000 JPY, limited seating available for 20 participants
• - Includes: Dinner, backstage tour, and access to the festival, excluding travel and accommodation costs.

For those interested in the intersection of entertainment, management, and innovation, this course promises a transformative experience.

Conclusion

With the increasing significance of memorable experiences in driving engagement and loyalty, GLOBIS's initiative not only prepares attendees for future challenges in entertainment management but also reinforces their role in shaping the future of community engagement through creative business strategies. This forward-thinking approach is essential for executives aiming to thrive in the dynamic landscape shaped by AI and digital transformation.