Exploring Digital Marketing Trends in 2025: From Tariffs to TikTok Phenomena

Analyzing the Marketing Landscape of 2025



As the digital landscape evolves, the strategies employed by brands in their marketing emails reflect broader societal trends. In 2025, Omnisend, a leading e-commerce marketing platform, conducted a comprehensive analysis of 1.5 million email campaigns. The findings reveal a fascinating glimpse into how marketers navigated the changing consumer mindset shaped by political tensions, internet trends, and cultural phenomena.

Trade Policy Takes Center Stage


Trade policy significantly influenced marketing communications in 2025. With tariffs appearing in 75% of politics-themed emails, it became the most recurrent topic in this category. Alongside this, **

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