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QubicaAMF and ROLLER Forge a Revolutionary Partnership

In a landmark collaboration, QubicaAMF, recognized as the world's largest provider of bowling equipment and technology, has partnered with ROLLER, a leader in venue management platforms, to redefine the family entertainment landscape. Announced on September 22, 2026, this partnership aims to create a seamless experience for guests in bowling and multifunctional entertainment venues.

The Genesis of Conqueror ROLLER

At the core of this strategic alliance is the introduction of Conqueror ROLLER, an innovative all-in-one management solution that integrates QubicaAMF's state-of-the-art bowling lane management technology with ROLLER's comprehensive venue management capabilities. This integration is not merely a conceptual framework; it is already operational in numerous bowling centers and entertainment venues worldwide, indicating a robust commitment to enhancing the customer experience.

Bowling is a significant global industry, generating a whopping $10 billion and engaging over 100 million participants across 125 countries. However, as traditional bowling alleys evolve into diverse entertainment hubs, the challenge of managing fragmented technology systems remains ever-present. The convergence of bowling with other attractions necessitates a unified technological approach, and this partnership clearly recognizes that need.

Leadership Insights

Emanuele Govoni, CEO of QubicaAMF, emphasizes that the bowling sector is undergoing a transformative phase. "Bowling remains at the heart of the venue, but operators are rapidly building broader entertainment experiences around it. The technology powering these venues must effectively converge different attractions," he remarked.

Echoing this vision, Luke Finn, CEO of ROLLER, stated: "The best technology should simplify complex venue operations while making the guest experience seamless. Together, we’ve developed a system that unifies the experience from booking a game to the return visits. This represents a long-term commitment to the industry, as we continue to innovate based on operator needs."

Transforming Venue Management

The Conqueror ROLLER solution addresses key operational challenges faced by venue owners. It synthesizes various aspects of venue management—from lane assignments to managing multi-attraction experiences—into a single, user-friendly platform. This not only streamlines operations for staff but also enhances the guest experience, ultimately driving higher revenue and fostering customer loyalty.

Operators using this system have already begun to see remarkable results. For instance, Lumos in Texas reported a dramatic 5.5-fold increase in revenue generated through their online platforms. Likewise, Queens in London witnessed a 64% surge in multi-activity bookings, while NIKITO in Paris integrated the new system in under three months, receiving overwhelming preference from staff.

Tenpin, a major player in the UK bowling sector with 60 venues, plans to implement the integrated QubicaAMF and ROLLER solution throughout its operations. Roy Whitmore, IT Director at Tenpin, stated, "Our goal is to create one seamless experience across all our activities. The integration of our bowling services with this joint solution is pivotal in realizing that vision."

Looking Ahead: Future Innovations

The announcement of this partnership is just the beginning. QubicaAMF and ROLLER are committed to expanding their collaboration on an evolving product roadmap that aims to further sync the experiences of bowling and entertainment venues. Upcoming features will include waitlist management, in-game adjustments, and a unified capacity management system across all attractions.

Interested parties looking to learn more or see the solution in action can visit the teams at the upcoming IAAPA Expo Europe held at ExCeL London, from September 21–25, 2026. QubicaAMF will be located at booth S1806, with a press conference scheduled for September 22 from 3:50 PM to 4:10 PM.

About ROLLER and QubicaAMF

ROLLER is designed to enhance the guest experience at every interaction point, featuring a host of functionalities that streamline venue operations across ticketing, payments, and customer engagement. Meanwhile, QubicaAMF stands at the forefront of bowling innovation, providing comprehensive solutions and support for over 10,000 bowling centers globally.

With a shared mission of enhancing the entertainment industry, the partnership between QubicaAMF and ROLLER promises to not only elevate bowling-centric experiences but also set new standards for family entertainment venues worldwide.