Gauge Capital Partners with Ecosystems to Fuel Growth and Innovation in Customer Value Management
Gauge Capital's New Chapter in Customer Value Management
On January 20, 2026, Gauge Capital, a respected private equity firm based in Southlake, Texas, made headlines with the announcement of a strategic growth investment in Ecosystems. This collaboration aims to enhance the company’s capabilities in Customer Value Management (CVM), a category that Ecosystems has pioneered since its founding in 2010. This partnership represents a significant opportunity to accelerate innovation in this realm and maximize customer successes in businesses worldwide.
Ecosystems' Innovative Approach
Ecosystems has established itself as a leader in the CVM category, providing businesses with an AI-powered SaaS platform that enables alignment between pre-sales business cases and post-sale results. This capability is essential for organizations looking to drive customer retention and growth through proven value delivery. Major B2B companies, such as HP, ServiceNow, Atlassian, and Appian, rely on Ecosystems to achieve their go-to-market success, illustrating the platform's effectiveness in connecting sales promises with real business outcomes.
Chad Quinn and Mike Plaskow, the co-founders of Ecosystems, stated, “We started Ecosystems to empower providers and their customers to connect a sales promise to real-world results.” They view the partnership with Gauge as a pivotal next chapter, allowing them to expand innovation and improve the functionality of their agentic AI to draw greater impact for their clients.
Tom McKelvey, Co-Founder and Managing Partner at Gauge Capital, echoed this sentiment by emphasizing the necessity for enterprises to consistently demonstrate the value they generate in today’s fast-evolving tech landscape. He remarked, “Ecosystems is a category pioneer with an exceptional track record of driving measurable outcomes for customers.”
This strategic investment aligns with Gauge Capital’s mission of building value through operational and financial growth across various sectors, including business services, healthcare, and technology. With more than $3 billion in capital under management, Gauge Capital positions itself to drive success by partnering with innovative companies like Ecosystems.
Changes to the Board of Directors
In conjunction with this investment, Tom McKelvey, Garrett Fair, and Vinesh Kovelamudi from Gauge will join Ecosystems' Board of Directors, marking a new phase in the company's governance structure aimed at fostering strategic decision-making and growth alignment. Ropes & Gray has been appointed as transactional legal counsel for Gauge Capital, while Raymond James serves as financial advisor to Ecosystems, ensuring a comprehensive support system for the evolving partnership.
Future Prospects for Ecosystems
As the need for efficient customer value management solutions continues to grow, Ecosystems finds itself poised at the forefront of a market ripe with potential. The company’s platform is designed to facilitate collaboration among suppliers, customers, and partners to effectively create, prove, and track value from pre-sales through to contract renewals. With the investment from Gauge Capital, Ecosystems plans to leverage enhanced automation and intelligence in their offerings, allowing them to deliver more impactful results than ever before.
This investment not only bolsters Ecosystems' existing capabilities but also aligns perfectly with Gauge’s broader vision of fostering innovation in technology and services that ultimately empower organizations. As they continue to navigate the intricacies of customer outcomes, their partnership will undoubtedly shape the future landscape of Customer Value Management.
For more information about Gauge Capital and their investment strategies, interested parties can reach out to Andrew Peix, Partner, Business Development at Gauge. To explore Ecosystems' unique offerings, visit www.ecosystems.io.
In essence, this partnership marks a significant stride towards realizing the full potential of customer value management, setting the stage for continued growth and innovation in the business landscape.
On January 20, 2026, Gauge Capital, a respected private equity firm based in Southlake, Texas, made headlines with the announcement of a strategic growth investment in Ecosystems. This collaboration aims to enhance the company’s capabilities in Customer Value Management (CVM), a category that Ecosystems has pioneered since its founding in 2010. This partnership represents a significant opportunity to accelerate innovation in this realm and maximize customer successes in businesses worldwide.
Ecosystems' Innovative Approach
Ecosystems has established itself as a leader in the CVM category, providing businesses with an AI-powered SaaS platform that enables alignment between pre-sales business cases and post-sale results. This capability is essential for organizations looking to drive customer retention and growth through proven value delivery. Major B2B companies, such as HP, ServiceNow, Atlassian, and Appian, rely on Ecosystems to achieve their go-to-market success, illustrating the platform's effectiveness in connecting sales promises with real business outcomes.
Chad Quinn and Mike Plaskow, the co-founders of Ecosystems, stated, “We started Ecosystems to empower providers and their customers to connect a sales promise to real-world results.” They view the partnership with Gauge as a pivotal next chapter, allowing them to expand innovation and improve the functionality of their agentic AI to draw greater impact for their clients.
Tom McKelvey, Co-Founder and Managing Partner at Gauge Capital, echoed this sentiment by emphasizing the necessity for enterprises to consistently demonstrate the value they generate in today’s fast-evolving tech landscape. He remarked, “Ecosystems is a category pioneer with an exceptional track record of driving measurable outcomes for customers.”
This strategic investment aligns with Gauge Capital’s mission of building value through operational and financial growth across various sectors, including business services, healthcare, and technology. With more than $3 billion in capital under management, Gauge Capital positions itself to drive success by partnering with innovative companies like Ecosystems.
Changes to the Board of Directors
In conjunction with this investment, Tom McKelvey, Garrett Fair, and Vinesh Kovelamudi from Gauge will join Ecosystems' Board of Directors, marking a new phase in the company's governance structure aimed at fostering strategic decision-making and growth alignment. Ropes & Gray has been appointed as transactional legal counsel for Gauge Capital, while Raymond James serves as financial advisor to Ecosystems, ensuring a comprehensive support system for the evolving partnership.
Future Prospects for Ecosystems
As the need for efficient customer value management solutions continues to grow, Ecosystems finds itself poised at the forefront of a market ripe with potential. The company’s platform is designed to facilitate collaboration among suppliers, customers, and partners to effectively create, prove, and track value from pre-sales through to contract renewals. With the investment from Gauge Capital, Ecosystems plans to leverage enhanced automation and intelligence in their offerings, allowing them to deliver more impactful results than ever before.
This investment not only bolsters Ecosystems' existing capabilities but also aligns perfectly with Gauge’s broader vision of fostering innovation in technology and services that ultimately empower organizations. As they continue to navigate the intricacies of customer outcomes, their partnership will undoubtedly shape the future landscape of Customer Value Management.
For more information about Gauge Capital and their investment strategies, interested parties can reach out to Andrew Peix, Partner, Business Development at Gauge. To explore Ecosystems' unique offerings, visit www.ecosystems.io.
In essence, this partnership marks a significant stride towards realizing the full potential of customer value management, setting the stage for continued growth and innovation in the business landscape.
Topics General Business）
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