#Germany #Hisense #Berlin #FIFA #RGB-MiniLED

Hisense Makes a Splash at IFA 2025 with FIFA Sponsorship Announcement and New Tech

Hisense, a leading force in the world of consumer electronics and home appliances, has just made a monumental announcement at the IFA 2025 event held in Berlin. The company revealed its ongoing commitment as an official sponsor of the FIFA World Cup™, marking its third consecutive year of collaboration with the global football governing body. This partnership, which originally began in 2018, has evolved through significant milestones, showcasing Hisense's dedication to enhancing fan experiences around the world.

The journey started with their branding initiatives during the FIFA 2018™ World Cup, where Hisense aimed to build a reputable presence among football enthusiasts. In 2022, they expanded their efforts by collaborating with FIFA+ to produce engaging content, revitalizing the way fans interacted with the sport. More recently, Hisense contributed to the innovation surrounding the VAR technology at the FIFA Club World Cup 2025™. Now, as they look towards the upcoming FIFA World Cup 2026™, which will feature 48 teams playing across three host countries, there is no doubt that their involvement will add substantial value to one of the world's most-watched sporting events.

Catherine Fang, Vice President of Hisense, expressed the company's philosophy on creating unforgettable moments for fans. She emphasized that every captivating experience begins with the right technology. Hisense upholds four key principles: technological advancement, user-centered design, intelligent services, and cultural values. By adhering to these principles, they push the boundaries of display technology — from HDR (High Dynamic Range) to laser TV — culminating in the innovative RGB-MiniLED technology that promises unprecedented image quality. This user-focused approach ensures that fans feel integrated into every moment of the sport, thus turning watching TV into an immersive experience.

At IFA 2025, Hisense showcased its cutting-edge RGB-MiniLED technology, building upon its earlier reveal of a stunning 116-inch RGB-MiniLED television at CES. The enhancements presented at this trade show included superior color accuracy, higher contrast ratios, and brightness that exceeds current QD-OLED technology. This positions Hisense at the forefront of next-generation display capabilities.

Romy Gai, FIFA's Commercial Director, highlighted the importance of partnering with Hisense to bring the best in display technology to the global audience, ensuring that the upcoming World Cup experience is truly unparalleled for fans. As the anticipation builds for the 2026 tournament, which is set to break records with its scale and participation, Hisense aims to transform millions of living rooms into front-row seats. The goal is to let fans feel the thrill of the tournament as if they were in the stadium, fully enjoying every moment.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in the consumer electronics and home appliance sectors, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense holds the number one spot in the global market for televisions measuring 100 inches or larger for the period from 2023 to Q1 2025. By aligning itself with prestigious global sporting events like the FIFA World Cup™, Hisense seeks to connect with audiences worldwide, celebrating sports and technology through engaging partnerships.

For fans and technology enthusiasts alike, the future looks bright with Hisense continuing to push for innovative ways to enhance viewing experiences. Whether it’s through state-of-the-art technology or strategic sponsorships, Hisense is at the forefront of shaping the way we connect with sports and entertainment around the world.