J.McLaughlin Launches Spring 2026 Collection 'Where Will Spring Take You' in Louisville
J.McLaughlin has officially kicked off its Spring 2026 campaign with the launch of its February collection titled "Where Will Spring Take You." This collection is an homage to the brand's commitment to timeless style that resonates with the local communities where they operate. Shot on location in Louisville, Kentucky, known for its rich architectural backdrop and vibrant cultural history, the collection draws inspiration from the very essence of the city.
Since opening its doors in Louisville in January 2012, J.McLaughlin has established a deep-rooted connection with the local community. The boutique located at 3935 Chenoweth Square reflects the brand's neighborhood-centric retail approach, providing a curated shopping experience for customers while also respecting the architectural character of the area. Greg Unis, the CEO of J.McLaughlin, has emphasized the importance of this local loyalty in the brand’s philosophy: "We embed ourselves in the places where our customers live and gather," he said, noting how Louisville mirrors the values of timeless style and craftsmanship upon which the brand is built.
The February collection serves as a preview for the Spring season, designed to transition seamlessly into warmer weather. It features a fresh take on classic J.McLaughlin silhouettes, introducing lighter fabrics, expressive prints, and refined tailoring. Key pieces from the collection include statement jackets, versatile blazers, and effortlessly stylish dresses that are as suited for indoor occasions as they are for outdoor events.
The choice of a historic Louisville home as the campaign’s photography backdrop further enriches the narrative of the collection. The setting, adorned with de Gournay wallpaper and trellised interiors, serves not just as a beautiful locale, but as a character in the story of the collection. The Chief Creative Officer, Lee Anne Henrico, commented on the significance of the environment, stating, "The house became part of that narrative, allowing for the expressive spaces and vibrant clothing to sit together beautifully."
Notable pieces in the Spring 2026 collection include:
Shoppers can now find the February 2026 collection available at select J.McLaughlin locations across the country and online at jmclaughlin.com, as well as through the brand's February catalog. This multi-channel approach reflects J.McLaughlin's commitment to accessibility and convenience for its customers.
Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin has evolved into a quintessential American lifestyle brand rooted in authenticity and community engagement. With nearly 200 stores strategically located on vibrant Main Streets across America, each boutique is specifically tailored to resonate with local patrons. The brand's Local Loyal initiative highlights its dedication to supporting neighborhood organizations, ensuring that community remains at the heart of the J.McLaughlin identity. J.McLaughlin is not just a brand offering clothing; it embodies a lifestyle anchored in enduring style, personal connections, and a true sense of belonging.
Since opening its doors in Louisville in January 2012, J.McLaughlin has established a deep-rooted connection with the local community. The boutique located at 3935 Chenoweth Square reflects the brand's neighborhood-centric retail approach, providing a curated shopping experience for customers while also respecting the architectural character of the area. Greg Unis, the CEO of J.McLaughlin, has emphasized the importance of this local loyalty in the brand’s philosophy: "We embed ourselves in the places where our customers live and gather," he said, noting how Louisville mirrors the values of timeless style and craftsmanship upon which the brand is built.
The February collection serves as a preview for the Spring season, designed to transition seamlessly into warmer weather. It features a fresh take on classic J.McLaughlin silhouettes, introducing lighter fabrics, expressive prints, and refined tailoring. Key pieces from the collection include statement jackets, versatile blazers, and effortlessly stylish dresses that are as suited for indoor occasions as they are for outdoor events.
The choice of a historic Louisville home as the campaign’s photography backdrop further enriches the narrative of the collection. The setting, adorned with de Gournay wallpaper and trellised interiors, serves not just as a beautiful locale, but as a character in the story of the collection. The Chief Creative Officer, Lee Anne Henrico, commented on the significance of the environment, stating, "The house became part of that narrative, allowing for the expressive spaces and vibrant clothing to sit together beautifully."
Notable pieces in the Spring 2026 collection include:
- - Martha Jacket: A novelty embroidered layer that serves as a standout statement piece.
- - Genevieve Blazer: A tailored silhouette ideal for incorporating structure into early spring outfits.
- - Serena Dress: A playful printed dress that offers a fresh take on dressing up.
- - Adelyn Skirt: An eye-catching piece that combines vibrant color and movement.
- - Lois Top: A newly-designed essential, updated with a sophisticated yet casual feel.
- - Margaux Shirt: A refined staple that carries thoughtful detailing.
- - Watson Pant: A versatile core item grounding the collection with its easy-to-wear design.
Shoppers can now find the February 2026 collection available at select J.McLaughlin locations across the country and online at jmclaughlin.com, as well as through the brand's February catalog. This multi-channel approach reflects J.McLaughlin's commitment to accessibility and convenience for its customers.
Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin has evolved into a quintessential American lifestyle brand rooted in authenticity and community engagement. With nearly 200 stores strategically located on vibrant Main Streets across America, each boutique is specifically tailored to resonate with local patrons. The brand's Local Loyal initiative highlights its dedication to supporting neighborhood organizations, ensuring that community remains at the heart of the J.McLaughlin identity. J.McLaughlin is not just a brand offering clothing; it embodies a lifestyle anchored in enduring style, personal connections, and a true sense of belonging.
Topics Consumer Products & Retail）
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