Japanese Direct Sales Launches Unique 'Identity V' Pop Up at ORBcafe in Malaysia

In an exciting move to enhance the entertainment experience of fans, Japanese Direct Sales Co., Ltd. (based in Minato, Tokyo, and led by CEO Akitaka Mizutani) has announced a limited-time pop-up event featuring the asymmetrical multiplayer game 'Identity V'. This unique event will take place from May 8 to May 31, 2026, at ORBcafe in Kuala Lumpur's Mitsui Shopping Park LaLaport BUKIT BINTANG CITY CENTRE.

What is 'Identity V'?

Developed by NetEase Games, 'Identity V' is known for its gothic aesthetics and 1v4 asymmetrical gameplay. Players are thrust into a mysterious world that offers thrilling experiences and captivating storylines. The pop-up aims to immerse fans in this unique gaming universe, making it possible for them to experience the world of 'Identity V' in a physical space.

Event Background

Following successful collaborations in North America, Japanese Direct Sales aims to deepen its engagement with retail experiences through IP collaborations in Asia. Since 2025, the company has been working with BOOKOFF USA to create entertainment IP pop-ups across the North American market. Recently, they linked up with the 'HATSUNE MIKU EXPO 2026 North America,' successfully hosting pop-up events in eight BOOKOFF locations.

This Malaysian venture further expands the company's understanding of running IP pop-ups and showcases how entertainment concepts can blend with retail, food, and entertainment in local markets. By not only focusing on product sales but also creating an immersive environment, they aim to design a space that encourages fans to stay, take photos, and share their experiences on social media.

Event Details

The pop-up is set to transform ORBcafe Malaysia with intricate decorations that reflect 'Identity V's' ambiance.

- Venue: ORBcafe Malaysia, located inside LaLaport BUKIT BINTANG CITY CENTRE, a prominent large commercial facility developed by Mitsui Fudosan, situated in the heart of Kuala Lumpur.
- Duration: May 8 (Friday) to May 31 (Sunday), 2026.

Key Features of the Pop-Up Experience

1. Exterior Decorations: The outside of the cafe will be adorned with key visual posters in light boxes, while character visuals will be utilized as decorative sheets on the windows. This arrangement is designed to naturally draw in visitors from the shopping complex, enhancing the visibility and appeal of the event.
2. Interior Decorations: Inside, life-sized character panels will be set up, along with counter decorations, tabletop visuals, and TV monitors playing key visual slides from Tokyo, Kyoto, and Osaka. This cohesive presentation aims to enhance the immersive experience for patrons.
3. Product Showcase: A range of neo-series merchandise and 7th-anniversary related products will be available. The design aims to make product selection a pleasurable experience, with informative displays enhancing the temporary pop-up feel.

Future Prospects

Japanese Direct Sales is committed to bridging local retail enterprises with IP content, focusing not only on product sales but also on enhancing visitor experiences, social media visibility, and community building among fans. Following their collaboration in North America with BOOKOFF, this Malaysian venture represents another step in deepening real-world connections in the Asian market.

As they continue to leverage 'entertainment, global, and digital' strategies, Japanese Direct Sales plans to expand IP pop-ups, experiential retail environments, live commerce initiatives, and social media-linked projects across international markets.

About ORBcafe

ORBcafe, managed by ORB Co., is a collaboration cafe brand operating not only in Malaysia but also in Japan and China. They offer a wide range of themed pop-up cafes, concept stores, and online shops that bring various content to life through immersive food and drink experiences. The Malaysia-based ORBcafe, located at G-65 within LaLaport BBCC, specifically focuses on collaboration projects with anime, games, and idol IPs.

About Identity V

Asymmetrical multi-player game 'Identity V' created by NetEase Games offers players a fascinating blend of gothic graphics and mysterious storylines, ensuring unprecedented thrills. Learn more at the official website: Identity V Official Site.