Innovative Child Safety Camera Released for Nursery Schools and Kindergartens

In a significant step towards enhancing the safety of children in daycare settings, SD Entertainment Inc., through its subsidiary MC2 Inc., has introduced a groundbreaking product—the "Camellia-kun" child safety camera. Officially launched today, this camera is designed specifically for nurseries and kindergartens to prevent incidents of children being left unattended.

Background of Development

Over recent years, there has been a worrying increase in the number of reported cases of children being left behind at daycare facilities. According to a survey conducted by the Tokyo Metropolitan Government, the number of such incidents rose from 14 in the 2017 fiscal year to 34 in 2019. This modest escalation resulted in a total of 94 reported cases over four years, prompting grave concerns. However, due to the lack of legal obligations to report these cases, it is believed that the actual number of incidents may be far higher.

As societal concern continues to grow, with parents increasingly worried about the safety of their children during outings, the call for robust safety measures in childcare settings has never been more urgent. In response, the Camellia-kun camera has emerged as a targeted solution to this pressing issue.

Features of the Camellia-kun Camera

Four Key Value Propositions

1. Zero Blind Spots with Dual Cameras
The dual-lens system captures an extensive 180-degree view in both forward and backward directions. This means that during activities like walks or park visits, potential blind spots are eliminated, allowing for comprehensive oversight. The rearview footage serves as an objective record, providing crucial evidence in case of any incidents. The device's three operational modes ensure its versatility across various childcare scenarios.

2. Smart Detection System with IC Tag Alerts
The system utilizes IC tags worn by the children to automatically detect when they stray beyond a pre-defined range. If they do, the camera emits a warning sound while simultaneously sending an alert to the caregiver's smartphone. This feature is pivotal in preventing potential incidents of children going missing, addressing even minor movements that may go unnoticed at first.

3. Independent Recording Capability
The camera can function without a Wi-Fi connection, storing footage on a microSD card for up to 48 hours with a continuous runtime of four to five hours. This reliability ensures that all outdoor activities—regardless of internet availability—can be accurately recorded. Once connected to Wi-Fi, users can also engage in remote monitoring through a designated app.

4. Multi-Purpose Usage for Training and Parent Communication
Beyond child monitoring, this versatile camera can be a powerful tool for staff training, fact-checking during disputes, and providing clear evidence to parents during discussions. This not only enhances the quality of care provided but also mitigates potential conflicts.

Product Specifics

- Product Name: Camellia-kun Child Safety Camera
- Retail Price: 300,000 JPY (330,000 JPY with tax)

Special introductory price of 198,000 JPY (217,800 JPY with tax) until March 31, 2026.

- Field of View: Approximately 180 degrees (diagonal)
- Video Quality: 1080P/VGA
- Memory: microSD card (up to 512 GB, V10 or higher)
- Recording Time: Up to about 280 hours (with 512 GB microSD)
- Microphone: Yes
- Size & Weight: Approximately (W) 50 x (H) 70 x (D) 55 mm; weight 145g

Developer Commentary

The Camellia-kun was developed based on direct feedback from childcare workers. The design focuses on addressing blind spots within the care environment, ensuring comprehensive monitoring during outdoor activities such as walks or park outings. With adaptable modes for wall mounting, body attachment, or tripod installation, the camera is equipped to handle various childcare scenarios seamlessly. We believe that, through this device, caregivers will be able to focus on providing quality care with greater peace of mind.

Company Overview

SD Entertainment Inc.

- Location: 1-8-1 Minami-Nango, Shiroishi, Sapporo, Hokkaido
- CEO: Makoto Takahashi
- Established: May 1954
- Website: sdentertainment.jp
- Core Business: Offers wellness services including fitness, childcare businesses, junior school operations, and more.

MC2 Inc.

- Location: 2F Camellia Building, 8-5-10 Nishishinjuku, Tokyo
- CEO: Makoto Takahashi
- Established: September 2000
- Business Activities: Involves call center operations, software sales, job advertising, and office supplies.

For press inquiries, please reach out to:
SD Entertainment Inc.
Contact: Tatsumi Hashimoto
Phone: 011-806-0571 / 080-7136-4702
Email: [email protected]

For concerns regarding the Camellia-kun camera, please contact:
MC2 Inc.
Contact: Shunta Nakajima
Phone: 03-5937-1137
Email: [email protected]
Website: ictag.camellia-kids.jp