#United States #New York #CashorTrade #Face Value Ticket #INTIX 2025

CashorTrade Introduces Its Latest 4.0 App

In a groundbreaking move for live event ticketing, CashorTrade, the prominent player in the Face Value Ticket Movement, debuted its eagerly awaited 4.0 app during the INTIX 2025 event, showcased on Bloomberg TV from New York City. This launch reflects CashorTrade's commitment to reforming an increasingly problematic ticket resale industry dominated by scalpers. The 4.0 app is set to redefine transparency and fairness in ticket transactions.

Shaping the Future of Ticketing

Founded in 2009 by activists Dusty and Brando Rich, CashorTrade emerged from a grassroots movement aimed at giving real fans a platform to facilitate honest ticket exchanges. Over the years, the platform has garnered a dedicated following of over one million supporters advocating for a more equitable ticketing environment. The new app offers significant advancements including seamless API integration with primary ticket sellers, ensuring that ticket prices remain at their genuine face value, thereby tackling the reselling market that often exploits fans.

“The 4.0 app will dramatically improve how fans access tickets,” said Dusty, co-founder of CashorTrade. “It’s an innovative tool that not only reinforces our mission but also connects fans with events in a fair manner.”

The app also boasts features for charity initiatives, enabling artists to support non-profit organizations directly during the ticketing process, similar to ongoing projects like the WaterWheel Foundation by Phish.

Endorsement by Industry Leaders

The strength of CashorTrade's mission is boosted by a prestigious advisory board that features prominent figures from the music and ticketing industry. This includes veterans like Mark Meyerson (AEG, VP Ticketmaster Music) and Lawrence Peryer (former senior executive at Amazon and Live Nation). Their wealth of experience is pivotal as CashorTrade aspires to cultivate a global, fair ticketing system. “We are merging our activism with seasoned industry expertise to lead this face value movement,” noted Brando.

New Partnerships and Legislative Advocacy

The app launch also aligns with strategic partnerships with key ticketing companies, artists, and venues. Notable collaborations include artists like Tyler Childers and festivals such as High Sierra Music Festival. Such partnerships are poised to enhance the trustworthiness and efficiency of ticket resales, benefiting both fans and organizers.

As a member of the FIXTHETIX initiative by the National Independent Venue Association, CashorTrade is pivotal in advocating for pro-fan legislation designed to counteract ticket scalping practices prevalent in the industry. This includes supporting legislation such as the Fans First Act and the Tickets Act, which aim to protect consumer rights in ticketing.

Looking Forward

CashorTrade’s innovative approach to ticketing is often referred to as the “Airbnb for tickets.” The 4.0 app empowers fans by ensuring a community-driven marketplace built on trust and integrity. As the face value movement continues to gain momentum, CashorTrade aims to expand its reach beyond music into sectors like sports and theater.

“Our vision is to make sure fans can easily list and purchase tickets while maintaining authentic access to the arts for everyone, not just those with deep pockets,” Dusty stated. This ethos further consolidates CashorTrade's goal of leveling the playing field in ticketing and providing all fans with reliable access to live events.

About CashorTrade

CashorTrade is the pioneering social ticketing platform focused on promoting transparency, trust, and community amongst fans since 2009. By offering a safe and ethical alternative to the conventional secondary market, CashorTrade is leading the way in transforming live event ticketing for the betterment of fans everywhere.

For more information on CashorTrade and the new 4.0 app, visit CashorTrade.