Kenny Dichter's REAL SLX to Sponsor Derby Contenders from Legendary Sires

Kenny Dichter's Exciting Venture into Horse Racing

Kenny Dichter, known for his innovative approach at the intersection of sports, lifestyle, and entertainment, is stepping into the limelight again. He recently announced that his latest endeavor, REAL SLX, will sponsor the offspring of legendary Triple Crown champions American Pharoah and Justify at the renowned Kentucky Derby. The event will take place on May 3rd, 2025, marking the 151st edition of this historic race, and promises to be filled with excitement and high stakes.

The REAL SLX sponsorship is particularly noteworthy as it aligns with the colts, Luxor Cafe and American Promise, both sired by American Pharoah and Justify, respectively. These horses are already drawing significant attention as potential stars in a highly competitive lineup, and their participation adds an extra layer of intrigue to the Derby. Dichter describes this association as not merely a sponsorship, but an essential link to the legacy of these iconic champions. "This is about more than racing—it's about legacy, loyalty, and performance," he stated, emphasizing the high stakes involved.

In his previous role at Wheels Up, Dichter facilitated sponsorships for both American Pharoah and Justify during their historic Triple Crown victories. His return to the Derby as a sponsor reflects not only his strong connections within the racehorse industry, but also his strategic vision for the REAL SLX brand. The involvement of such established bloodlines underscores the company's commitment to excellence and a passion for competition in every facet of its endeavors.

Victor Espinoza, the jockey who famously rode American Pharoah to victory, echoed Dichter's sentiments about the significance of bloodlines. Espinoza noted, "When you've ridden a horse like American Pharoah, you know winning is in the DNA. Bloodlines matter—and that instinct to compete at the highest level lives on." These words carry weight as fans look forward to witnessing the next generation of racing talent on one of the sport's biggest stages.

With the debut of REAL SLX at the Derby, Dichter aims to elevate the brand's presence while supporting a new wave of equine royalty. The platform itself is designed not just for spectators, but to create a close-knit community of sports enthusiasts and lifestyle aficionados. Members of REAL SLX will gain access to exclusive events, premium experiences, and unique insights into the world of horse racing and beyond.

Branding for REAL SLX will take the form of visible appearances on jockey silks, saddlecloths, and select stable gear during race day, further establishing its mark on this prestigious event.

As celebrations unfold during the Derby, the passion and excitement of horse racing will be front and center. REAL SLX is committed to creating unforgettable experiences for its members, ensuring that they are part of something truly extraordinary. By sponsoring horses that are bound to make history, Dichter is not only reestablishing himself at the top of the racing world but also building a legacy for REAL SLX that blends the thrill of competition with a zest for unrivaled experiences.

For those eager to join this vibrant community or learn more about upcoming events, REAL SLX offers a platform where lifestyle meets sports. Interested individuals can explore membership options and partnership inquiries via the REAL SLX website. In a world where legacy, loyalty, and performance reign supreme, Kenny Dichter’s latest venture is set to make waves in the horse racing community.

Follow REAL SLX on social media and stay tuned for more exciting announcements as the Derby approaches. As history is made on the track, supporters will witness how this blend of tradition and innovation paves the way for the future of the sport.